Monthly Archives: September 2015

Facebook Rolls Out New Page Design

Facebook

Facebook has updated the design for Pages – again. Here’s what has changed and what you should do to take advantage of those changes.

What Facebook’s New Page Design Means for Your Business

Facebook just rolled out a new design for Pages, on both desktop and mobile. I’ve heard whispers that changes were forthcoming, but seen little discussion of just what they constitute. Part of the reason for the lack of information could be that Facebook has managed this rollout a bit differently than in the past. Facebook typically implements design changes on a page-by-page basis, where a single user might see some pages with the new layout and other pages without. This time, some individua
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Amazon Rolls Out Uber-like Service for Package Delivery

Amazon Flex

Amazon Flex is a new service from Amazon that uses a crowd-sourced network of drivers to deliver packages.

Amazon taps ‘sharing economy’ with Flex

Amazon is tapping into the sharing economy. The online retail giant has rolled out a service in its hometown Seattle to deliver packages ultrafast to its Prime consumers, using a crowdsourced network of drivers. The program’s model is similar to those used by on-demand service providers like Uber and Lyft. The new program, Amazon Flex, lets drivers sign up for shifts through an Android-based app that alerts them when there are delivery opportunities in their area. Amazon will pay the drives as
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5 Elements That Boost Email Marketing ROI

Email Marketing

Email marketing has one of the best ROI, if done right. Here are some tips on how to boost your results.

The 5 Magic Elements That Boost Email Marketing ROI Into the Stratosphere

For every $1 businesses spend on email marketing they generate about $40 in ROI, according to Mike May of MediaPost’s Email Insider. Although email seems unappealing compared with social media and emerging trends like native advertising, email consistently proves to be the most engaging medium for marketers. Whether you are new to email marketing or are a seasoned guru, here is a quick checklist of five essentials for your overall email strategy: To get your foot
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Time-Saving Social Media Marketing Tips

Social Media

With all of the social media platforms that most marketers use, keeping content fresh and engagement high can be very time-consuming. Here are some tips on how to save time with your social media marketing efforts.

How to Save at Least 2 Hours Per Week on Social-Media Marketing

Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once — to be fully active on every social-media site out there. Of course, this isn’t realistic. Social-media marketing takes time. Fortunately, there are several ways you can save significant amounts of time as you work to spread the word about your business. Here’s how to save at least two hours per week on your social
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How to Write an Effective Call to Action

Calls to Action

One of the most important components of sales copy is a strong call to action. Here are some tips to help you write effective calls to action and increase your conversion rates.

3 Questions Behind Effective ‘Calls to Action’ That Drive Conversions

Learn from these brands on what you need to do to have your marketing campaign stick with consumers. Increasing conversion rates is a complex and challenging endeavor no business can ignore. And an important means to that end is conversion rate optimization (CRO), meaning the process of making your marketing and sales efforts work more efficiently. Investing time and resources into CRO can have a huge impact on your bottom line, because you can increase sales without increasing customer-ac
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How to Use Promoted Pins on Pinterest

Pinterest

Pinterest is a great social marketing tool for product sellers. Here are some tips on how to use promoted pins.

How You Can Generate Results From Promoted Pins on Pinterest

Pinterest has been steadily building itself as a deeply powerful social referral machine. While not as big as its competitors, Pinterest’s devoted users and ability to manufacture intent have made it a great way to drive valuable traffic to your site. In addition, Pinterest is unlike other social networks in that their posts have real staying power, and can drive long-term value and traffic. While all of these benefits are available via organic posts, the relatively new and
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Steel-Jaw Traps Torture and Kill Animals

Steel Jaw Traps

This is barbaric. It’s time to get rid of these things for good.

The Jaws of Death: How Steel-Jaw Traps Torture and Kill Animals

Every year, trappers kill 10 million raccoons, coyotes, wolves, bobcats, opossums, beavers, otters, and other animals for their fur. To do so, they use various types of traps, including snares and Conibear traps, but the steel-jaw trap is the one that’s most widely used.  These devices are used by hunters and trappers to immobilize animals. The above clip shows just how quickly they snap sh
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Digital Wallets and Smart Packaging for Marketers

Semiconductor 

Here are some emerging technologies that marketers will want to learn more about.

Marketers, two new channels are opening up

Two ways of holding things are being reinvented into key components of emerging marketing channels. Goodbye, wallets and product boxes. Hello, digital wallets and smart packaging. In recent discussions with two chief technology officers (CTOs) pioneering these avenues, it’s clear these technologies are reaching the point where marketers and advertisers have to begin including them alongside such common channels as email, digital ads, viral campaigns, and TV. Marketers know about digital walle
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Mobile Website Design Principles

Mobile Web Design

People are browsing your website on their mobile device just as much as on their computer. Keep these principles in mind  when designing your site.

Mobile Website Design: 5 Principles to Keep in Mind

Google announced in early 2015 that it would begin using mobile-friendly websites as a search engine ranking factor. As a result, many businesses realized that they could no longer ignore designing a mobile interface for their sites. A best practice is to begin with a “mobile-first” design strategy. Thinking about your mobile website first, and then adding extra content and imagery, will force you to develop a site that is usable on both small and large screens. Here are five principles to
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How to Create Viral Content

Share

We all know what it is – that post, photo, or video that you just had to share. Here are some tips on how to create your own viral content.

The 7 Factors That Make for Viral Content

The stress you feel to craft great content comes from a lack of preparation that is easily fixed. Going viral is the name of the game, regardless of what industry you’re in. You want your product and content to be seen by as many people as possible. But the game is unpredictable; the face of content marketing is fluid and social media algorithms are in flux. However, with all the variables there are still consistent rules for marketing your content. Elements of human behavior and
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