Monthly Archives: December 2015

Extend the Life of Your Social Media Content

Social Media Content

Managing social media can be a chore for marketers. Always coming up with new and share-worthy content can be very challenging. Here are some ideas on how to extend the life of that content.

How to Extend the Life of Your Social Media Content

Wish you didn’t have to keep creating new content? Do you need a better return on the content you create? Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it. In this article you’ll discover how to get more value out of your social media content. Here’s the dilemma. Some of your customers and prospects spend their social networking time on Facebook, while others favor…
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6 Steps to Increase Your Website Speed

Website speed

Having a fast-loading Website is very important both for your visitors, as well as your search engine rankings. Here are six basic steps that all webmasters should take to ensure they have a quick website.

Web Design: 6 Steps to Increase Website Speed

Site speed has become an important factor not only in search engine rankings but also in user experience. For every one-second delay in page load, customer satisfaction decreases by 16 percent and conversion rates drop by 7 percent, according to Aberdeen Group research. Additionally, with mobile traffic surpassing desktop, mobile users demand fast load times over cell data connections. Statistics show that 85 percent of mobile users expect pages to load as fast or faster than desktop. Here are…
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Infographics to Boost Your 2016 Marketing Plans

Infographics

We all love infographics. Here are some good ones to help you boost your marketing efforts in 2016. Plus, see the video below for some free Internet marketing tools.

13 Infographics to Kickoff Your 2016 Marketing Plans

It’s time to plan your 2016 marketing calendar and make decisions about which strategies to implement. This collection of 13 infographics serves as a quick reference guide to concepts such as 2016 marketing trends, social network image sizes, AdWords optimization techniques, social media engagement practices, and more. Use it to spark new ideas and see where business opportunities exist. This infographic examines the history of video marketing and the opportunities for local businesses to use…
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How to Use Facebook Business Manager

Facebook

Facebook Business Manager is a great platform for managing multiple pages and ad accounts. If you aren’t using it yet, here’s a guide on how to do so.

How to Use Facebook Business Manager: A Complete Guide

Are you familiar with the Facebook Business Manager? Do you want to keep your Facebook accounts more secure? Whether you oversee one or many Facebook pages, Facebook Business Manager puts everything you need in one central place. In this article you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts and […]
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17 Ecommerce Conversion Boosters [Infographic]

Cart

If you sell anything online, you’re going to find this infographic very useful.

17 E-commerce Conversion Boosters [Infographic]

No retailer can succeed in modern-day commerce without a web presence. But simply running an online store doesn’t guarantee a boom in revenue either. To become a successful retailer, you must work out an effective strategy, which is undoubtedly a time-consuming process. For some quick tips on increasing your conversion, check out this Infographic dubbed 17 eCommerce Conversion Boosters. The Infographic gives a compact overview of tried and tested ways to maximize the efficiency of any web…
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Choosing the Best Template for Your Website

Web Design

Do you use WordPress for your Website? If not, you should consider it. There are many options from which to choose when designing your site. One of my favorite premium WordPress theme providers is Theme Junkie. They offer a lot of high quality themes at a very reasonable price.

Web Design: Choosing the Best Template for Your Site

Choosing a pre-made design template for your local business website may be a cost effective way to get online, but there are several factors to consider to ensure you select the one best suited to your needs. In this article, I describe the benefits and liabilities of using templates — also referred to as “themes” — and what to look for when making that decision. Websites can be compared to houses in that there are many different paths to finding a home. A custom website is…
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Who Says They’re Very Good Parents?

Parents

It’s tough raising a family these days. But millennial moms aren’t complaining too much.

Who Says They’re Very Good Parents? Millennial Moms And The Financially Secure

Between balancing careers, children, housework, finances and free time, does anyone actually feel like they’re doing a great job raising their kids these days? Well, yes, actually: Millennial moms and people with enough money to spare. Those two groups are more apt to say they are doing a very good job […]
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Merry Christmas 2015

Merry Christmas

Here’s wishing you a very Merry Christmas, from my family to yours!

Instagram Is Crushing It on Brand Engagement

Instagram

People love pictures and videos. Instagram is taking advantage of this. Focus on your company’s Instagram account, and use the proper hashtags.

Instagram Is Crushing Twitter and Facebook on Brand Engagement

Getting customers to engage with your brand on social media is gold. And right now, Instagram is the social-media platform that wears the crown. Brands that use the photo and video sharing app, which was acquired by Facebook for $1 billion in April of 2012, generally see higher rates of engagement there than on any other major social network, according to a new report. While that is true for brands in most industries, there are two exceptions: consumer products and telecommunications companies…
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Join Me at Marketing Mayhem 2016

Marketing Mayhem 2016

I attended my first Marketing Mayhem event earlier this year in San Diego. It was a blast! I learned so much and met so many of the top people in the industry. Marketing Mayhem truly is the Internet Marketing conference of the year.

I’ll be attending next year’s event in Orlando, and I’m already looking forward to it. If you’d like to attend, make sure to get your VIP ticket here. They are offering Early Bird ticket pricing until January 1st, so don’t delay. Hope to see you there!