Monthly Archives: March 2016

Nike HyperAdapt Self-Tying Sneakers to Go on Sale This Year

Nike HyperAdapt 1.0

Image Credit: Nike

These are pretty cool, although I don’t know if self-tying is the best description.

Nike’s first official self-tying sneakers go on sale this year

Nike made a number of new product announcements at a glitzy event in New York recently, but perhaps the most exciting revelation was that the company is finally bringing a pair of self-tying sneakers to market — just like in that movie. While Nike has teased prototypes and versions of the Back to the Future 2 shoe in the past, with the HyperAdapt 1.0 the American sports apparel giant is finally bringing a pair of the futuristic wonders to market for anyone to buy. The sneakers sport…
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Email is Still The Heart of Cross-Channel Marketing

Email

Make sure you are collecting email addresses across all of your marketing channels.

Email Remains the Heart of Cross-Channel Marketing

Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you can see that email is the centerpiece of any good cross-channel program. There are many advantages to centering your marketing strategy around email. Email is the most direct…
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Instagram Stops Chronological User Feed and Now Curates Content Instead

Instagram

This certainly makes sense. Can you keep up with your Instagram feed?

Instagram Ditches Chronological User Feed, Curating Content Instead

Facebook Inc.’s picture-sharing app Instagram said it is reshuffling feeds to display curated content that users would “care” about first. The sequence of posts would be based on the likelihood of interest in the content, the user’s relationship with the person or timeliness of the post, Instagram said in a blog post. On an average, users miss 70 percent of their feeds, Instagram added. Instagram is the latest addition to the growing list of social media platforms reorganizing…
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The Six Worst Social Media Oops in 2016 So Far

Social Media

Have you ever realized you made a stupid mistake after hitting send? Well, these folks sure did.

6 Worst Social-Media Fails in 2016 — So Far

We’re only three months into 2016, but the Internet never sleeps, and neither do the social-media blunders. From Coca-Cola to MTV and online fashion publications we’d otherwise never know about, these are some of the top “online oops” so far this year: It’s never a good thing to piss off the Russians. Leave it to Coca-Cola to do so right out of the gate this year after it sent out a tweet featuring a cartoon with a snow-covered map of the country. Seems innocent…
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A Shark Tank Story: PiperWai

Shark Tank

Here’s a great success story of two entrepreneurs who made it big after appearing on Shark Tank. Find out how they did it.

Plus, check out this video of Warren Buffet below to learn an invaluable investing lesson.

Shark Tank: Barbara Corcoran Gets A Whiff Of 1,000% Growth In A Millennial Female Business

Shark Tank investor Barbara Corcoran has gotten a whiff of 1,000% sales growth thanks to a millennial, female-owned business, PiperWai. The former New York real estate mogul struck a deal with co-founders Jess Edelstein and Sarah Ribner in a December 2015 episode of the ABC hit business reality show. Corcoran […]
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Understanding Google Local Search

Google Local Search

CC BY-NC by rustybrick

Several of my clients who have local businesses have done very well in Google Local Search. If you have a local business, here is some background on Google Local Search and some tips on what you should be doing to get free traffic.

Understanding Google Local Search, with Mike Blumenthal

Google local search should be an integral part of any local business marketing strategy. To help business owners understand how best to maximize its value, Web Marketing Today interviewed Mike Blumenthal, a recognized industry expert on Google local search trends and practices. Blumenthal runs the blog Understanding Google My Business & Local Search, where he writes about local search and its impact on the business community.
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Seven Tips for Getting More Instagram Followers

Instagram

Instagram is one of the hottest social sites right now. Here are some insider tips on how to get more followers.

Branden Hampton’s 7 Tips for Getting More Instagram Followers

“I’m Branden and I have millions of followers. I caught on to the social media game early. Now it’s what I live and breathe,” Branden Hampton writes on his site. Hampton is no stranger to the strategies that work for attracting lots and lots followers or creating an engaging audience on social media. In fact, he’s managed to grow some of the most popular handles on social…
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How 3 Huge Brands Kill It on Social

Social Marketing

You might want to try some of the strategies that these large brands are using on social media.

Here’s How These 3 Huge Brands Kill It on Social

In 2015, eMarketer predicted brands would spend as much as $24 billion on advertising through social media. By 2017, eMarketer estimates that figure will reach $36 billion. A more recent report by Duke University’s Fuqua School of Business found CMOs are indeed increasing their investment in social media. Currently, brands are spending roughly 11 percent of…
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7 Digital Marketing Predictions for 2016

Digital Marketing

Digital marketing, like everything in the online world, is changing quickly. You need to stay ahead of the game to be competitive. Here are some predictions for the top strategies in 2016.

7 Digital-Marketing Predictions You Need to Keep Your Eye On

Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to gain an advantage over your competition, you need to always be on the cutting edge. And while digital marketing changes on a weekly basis, there’s something about the launch of a new calendar year that puts things…
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Google’s Hands Free

Google Hands Free

Google is testing yet another venture into the mobile payments space. Will this one catch on?

Google’s Hands Free Puts Your Money Where Your Mouth Is

Google on Wednesday announced that it has begun testing an app dubbed “Hands Free,” which allows Android and iOS smartphone users to make purchases via their devices without taking them out of their pockets or purses. Early adopters in Silicon Valley can use the payment system at a small number of McDonald’s, Papa John’s and other eateries. The app offers hands-free connectivity via Bluetooth Low Energy, WiFi and location services on a user’s handset, which can detect when it is at a…
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