Most people don’t buy on the first click. Understanding attribution is helpful in your marketing efforts. Here’s how Google Analytics can help.
Understanding Google Analytics Attribution Models
Does everyone who comes to your site complete the sale on the first visit? Look at the Google Analytics Path Length report in the Multi-Channel Funnels report. Is “1” the only path length shown? If your answered “no” to either of these questions, then you need to know about Google Analytics attribution models. An attribution model is a set of rules that defines how credit for sales and other conversion goals get attributed to each interaction during the buying process. You can…
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