By now, you’ve probably seen the viral video that PETA posted on social media about coyotes who are killed for the fur trim on Canada Goose jackets. (And if you haven’t, check it out and share!) Dedicated activists (like Rob, Len, and you!) have decided that they’ve had enough—and so the #FurChallenge was born. More than half of the fur in the U.S. comes from China, where millions of animals, including dogs and cats, are bludgeoned, hanged, bled to death, and often skinned alive for their fur. Fur is often deliberately mislabeled, so if you wear any fur, there’s no way of knowing for sure whose skin you’re in. To the animals killed for fur, your #FurChallenge could mean life or death.
If you’re fed up with animals being tortured and killed for fashion accessories, follow these steps and take the #FurChallenge:
1. Find a fur wearer.
If you come across people wearing fur or a Canada Goose jacket with fur trim, calmly approach them and politely ask if you could have a minute of their time to talk about fur.
2. Tell them that #FurIsDead.
- Inform them of the tremendous suffering that animals killed for fur endure. Animals caught in steel-jaw traps can suffer for days from blood loss, shock, dehydration, frostbite, gangrene, and attacks by predators.
- If they tell you that they’re wearing fake fur, thank them for not contributing to the electrocution and killing of animals on fur farms.
- If they become upset or hostile, it’s important to remain calm. Politely tell them that you hope they’ll reconsider wearing the skins of animals who suffered and were killed.
3. Ask them to ditch fur.
Once you discuss the cruelty of the fur industry, ask them if they would consider donating their fur to PETA or to a local homeless or animal shelter. If they’re wearing a Canada Goose jacket, ask them to stop promoting fur by removing the fur trim from the jacket.
4. Post your #FurChallenge.
5. Challenge your friends.
Tag at least three of your best anti-fur friends, and ask them to take the challenge as well. Keep the peer pressure on, and make sure that they complete the challenge and pass it on!
Millions of animals are killed by trappers every year for clothing companies such as Canada Goose. Some fur traps, like steel-jaw traps, can cut into the flesh of an animal, often down to the bone, mutilating the animal’s foot or leg.
Some animals, especially mothers who are desperate to get back to their young, attempt to chew or twist off their trapped limbs. Are you ready to take the #FurChallenge?