It makes sense. People are browsing their Facebook feed while at work, in restaurants, etc. Don’t make them close your video by using loud sound.
Why Facebook Says Your Video Ads Should Be Silent
The mid 1920s were a big deal in the world of film because the first “talkies,” or movies with sound, came out. Now, almost a century later, there is a move to go back to silent movies. Social-media behemoth Facebook just released a new set of features and recommendations designed to help businesses create and feature videos that don’t depend on sound. If a video in a Facebook feed starts playing sound loudly when people aren’t expecting it, then four out of five people…
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