Facebook wants more advertisers to use video advertising on Instagram in order to compete with YouTube.
Why Instagram Is Adding View Counts to Videos
Instagram is to show how many views a video has received in a bid by the Facebook-owned service to compete with rivals such a Google for advertising dollars. Videos posted on Instagram will now show a view count where the number of likes used to be, similar to the way Facebook shows the number of views on its site and app. The idea, according to analysts, is to attract more brands and content producers – which has been YouTube’s tactic for a while – to platforms like Facebook…
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