Marketers Get More Personal

Personalization

There’s a fine balance between personalizing your marketing messages to your audience and being creepy.

Marketers Make Customer Experience More Personal

Marketers this year will ramp up their efforts at personalization, getting a 360-degree view of customers and improving the customer experience, and they will leverage multiple strategies, tools and solutions to do so, a study released Tuesday by the CMO Council found. Deploying digital analytics and life cycle management tools will take the lead, followed by personalization platforms that help deliver more cross-channel, data-driven experiences; customer journey mapping solutions…
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