Make sure you are collecting email addresses across all of your marketing channels.
Email Remains the Heart of Cross-Channel Marketing
Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you can see that email is the centerpiece of any good cross-channel program. There are many advantages to centering your marketing strategy around email. Email is the most direct…
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