Tag Archives: social networks

Instagram Stops Chronological User Feed and Now Curates Content Instead

Instagram

This certainly makes sense. Can you keep up with your Instagram feed?

Instagram Ditches Chronological User Feed, Curating Content Instead

Facebook Inc.’s picture-sharing app Instagram said it is reshuffling feeds to display curated content that users would “care” about first. The sequence of posts would be based on the likelihood of interest in the content, the user’s relationship with the person or timeliness of the post, Instagram said in a blog post. On an average, users miss 70 percent of their feeds, Instagram added. Instagram is the latest addition to the growing list of social media platforms reorganizing…
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The Six Worst Social Media Oops in 2016 So Far

Social Media

Have you ever realized you made a stupid mistake after hitting send? Well, these folks sure did.

6 Worst Social-Media Fails in 2016 — So Far

We’re only three months into 2016, but the Internet never sleeps, and neither do the social-media blunders. From Coca-Cola to MTV and online fashion publications we’d otherwise never know about, these are some of the top “online oops” so far this year: It’s never a good thing to piss off the Russians. Leave it to Coca-Cola to do so right out of the gate this year after it sent out a tweet featuring a cartoon with a snow-covered map of the country. Seems innocent…
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Seven Tips for Getting More Instagram Followers

Instagram

Instagram is one of the hottest social sites right now. Here are some insider tips on how to get more followers.

Branden Hampton’s 7 Tips for Getting More Instagram Followers

“I’m Branden and I have millions of followers. I caught on to the social media game early. Now it’s what I live and breathe,” Branden Hampton writes on his site. Hampton is no stranger to the strategies that work for attracting lots and lots followers or creating an engaging audience on social media. In fact, he’s managed to grow some of the most popular handles on social…
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3 Ways to Use Content to Convert Social Media Fans Into Customers

Social Media

It’s not enough to post quality content. You need to persuade people to click, share, and link to your content.

3 Ways Content Can Convert Social Media Fans Into Customers

Social media is great, but with so many people and posts, it’s easy for even a practiced online marketer to feel overwhelmed. The volume of content can keep you scrolling and scrolling, with no end in sight. High-quality content is mandatory if you want social media users to become regular visitors and customers. Content is king, and high-quality content is the only way to endear yourself to search engines. Google demands high quality content—and since Google commands 31 percent of…
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Twitter’s New Algorithm

Twitter

Have you tried the new way to display more relevant tweets in your Twitter feed?

Twitter’s New Algorithm Raises De-Democratization Fears

Twitter on Wednesday gave users the option of using a new algorithmically organized feed that would deliver more relevant messages — not necessarily the newest — first. The new approach to disseminating tweets was spearheaded by Twitter’s CEO Jack Dorsey, who is under pressure because of the company’s lack of growth. Compared to other social media sites, like Facebook, Twitter is lagging behind in new user growth and stock performance. Naturally, that has put significant pressure on Dorsey.
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Craft the Perfect Tweet

Tweet

Engage. Be current. Include a visual.

How to Craft the Perfect Tweet

When we talk an irresistible tweet, what do we mean? A tweet that gets a lot of retweets? Favorites? Replies? All of the above, actually. A tweet’s value lies in its ability to reach as many people as possible, which means it has to be interesting enough that your audience shares it with their own communities. While it’s next to impossible to guarantee a tweet will go ‘viral,’ if it does the following three things you’re off to a good start: Twitter is an open…
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Periscope Streams to Autoplay Within Twitter Timelines

Periscope

Twitter is now finally integrating Periscope into its core platform.

Periscope Streams Will Now Autoplay Directly Within Twitter Timelines

The Twitter ethos is about to become even more visually visceral. The social network announced today that live-streaming video broadcasts from Periscope — which Twitter snapped up for a reported $86 million last March before it had even launched — will now be embedded directly within users’ timelines. The update is only available on iOS thus far, but is arriving soon on Android. Previously, Periscope streams had to be accessed outside of Twitter from links.
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A Customer Service Exchange That Went Viral

Customer Service

Remember that just one good deed for a customer can win her over for life.

This Surprising Customer Service Exchange Has Gone Viral

Customer complaints are the norm on social media, but a recent Facebook post shows positive interactions can easily go viral. Kelly Blue Kinkel bought a winter coat from online retailer Zulily before Christmas. When she decided not to keep the purchase, she contacted the company to see how to return it. That’s when, she says, the representative she spoke with gave a shocking response. She posted about the exchange on Facebook: “I spoke with a sweet young man named Patrick, and he…
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Top 20 Social Media Tools for 2016

Share

Managing social media accounts takes time. Here are the top tools you can use to make it easier.

Top 20 Social-Media Tools to Add to Your Arsenal in 2016

Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year. To be prepared, it’s that time of year to organize our social-media tool boxes, adding some new tools that can be game-changers in terms of how effective this platform is for certain strategic objectives. Here are 20 recommended…
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What Marketers Need to Know About Facebook Live

Facebook Live

Periscope, Google Hangouts, now Facebook Live. Video marketing is hot, and this is another way to do it with live video.

Facebook Live: What Marketers Need to Know

Have you heard of Facebook Live video? Do you want to use Facebook Live for business? Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing. In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing. Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in…
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