Twitter explores interest in paid version of TweetDeck with more analytics


Twitter is testing the waters to see if highly engaged users would be interested in a paid subscription version of TweetDeck. There’s no indication to suggest that such a service will be available soon, but the idea could be to give power users and brands the tools to maximize reach on the service and showcase its real potential.

“We’re conducting a survey to assess the interest in a new, more enhanced version of Tweetdeck,” a company spokesperson told VentureBeat in a statement. “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”

Journalist Andrew Tavani spotted the survey and flagged it on (where else?) Twitter. In the survey, people are asked whether they would like an “advanced TweetDeck experience,” one that would help them keep track of what’s happening in the world, get more insights, and “see the broadest range of what people are saying on Twitter.” If brought to life, this version would be available for an undetermined monthly fee and would provide features to post, view, and receive alerts, trends, and more analytics than the rest of the 319 million monthly active users on the platform receive.

If you’re not familiar with TweetDeck, it’s a social media management tool similar to Hootsuite and was acquired by Twitter in 2011. And while Twitter has rolled out a host of changes and updates, it has done little to really update the TweetDeck experience. So this premium subscription version could be significant, transforming the tool into a more robust command center that lets brands and highly active users manage their presence, especially around how to communicate with followers and handle promoted tweets, livestreams through Periscope, and more.

One of Jack Dorsey’s priorities as Twitter chief executive has been to make the service easier to use, and while there’s a focus on bringing new users onboard, there’s also a need to help existing users optimize their time on the service. An advanced version of TweetDeck could alleviate some of these issues, while also opening up a new revenue stream for Twitter.

Social – VentureBeat

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