Use Crowdfunding to Generate Major PR Buzz

Crowdfunding

CC BY-SA by Rocío Lara

You may be thinking of creating a PR campaign to help your crowdfunding project. But did you ever think of creating a crowdfunding campaign to build your PR?

How to Use Crowdfunding to Generate Major PR Buzz

Many entrepreneurs raising money through crowdsourcing sites such as Kickstarter and Indiegogo think in terms of launching the campaign, generating lots of press and then hoping the press gets people to sign up and fund the campaign. There’s nothing wrong with this strategy, but smart startups take it a step further and leverage their fundraising…
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