Use LinkedIn Groups to Generate Leads and Sales

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LinkedIn is the go-to social network for B2B. If you sell to businesses, you should be using LinkedIn. Here’s how.

How to Use LinkedIn Groups to Generate Leads and Sales

This article is the last of a three-part series on LinkedIn Groups. It deals with the use of Groups to generate leads and sales. Part one discussed the new Groups design; part two addressed effective group management. LinkedIn Groups are not merely a place to have industry-related discussions with like-minded professionals. When used correctly, groups can also serve as a channel for business development. Here are five ways to use LinkedIn Groups to connect with others, create a targeted list of…
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