Did you think that longer email subject lines were better? The data says no.
Shorter Subject Lines Up Engagement
The marketing platform Retention Science analyzed over 1 billion emails sent in the past two years to pinpoint what types of emails incite higher engagement rates. The company claims that the emails were representative of a cross-section of retailers and brands, and were normalized to account for various sample sizes. The Holidays Are Key for Email Marketers Email marketers preparing for the holidays should take note that click rates are highest in October (30%) and November (27%), according to
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