Monthly Archives: September 2016

30 Ways to Slice Your Email Database for Better Email List Segmentation


If you’re new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it’s a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. 

The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic. The more information you collect about your email recipients, the more opportunities you have to tailor your emails to resonate just right. Download our complete guide to email marketing here for even more email  segmentation and optimization tips.

To get your brainstorm started, check out the comprehensive list of email list segmentation ideas below. (Then, download this email marketing planning template to keep all of your email efforts organized.)

30 Ways to Segment Your Email List for More Targeted Email Marketing

The whole point of segmentation is to provide more relevant content to your email recipients. To do that, you’ll have to take the time to craft targeted campaigns that take into account not just list segments, but also lead data, and trigger events that help customize your email campaigns further. (Our marketing team uses the Email App and the Lists App in the HubSpot Marketing Platform in combination with HubSpot CRM to accomplish this.)

Bear in mind that while some of these recommendations will work wonderfully on their own, many of them are at their absolute best when crossed with other segments, triggers, and lead intelligence data. 

1) Geography

Knowing where your contacts live can be seriously powerful information. If you’re a brick-and-mortar business, you wouldn’t want to send in-store offers to out-of-towners, right? Or let’s say you’re a national franchise — you better be segmenting by zip code to ensure you’re not infringing on someone else’s territory, or worse, marketing to a location that your organization doesn’t even service yet.

Here’s a geographically-segmented email I received from Vamoose, a bus service I’ve used frequently to travel between New York and the Washington, D.C. area. (I can’t believe it’s already time to start planning travel for Thanksgiving.)


2) Age

People of all ages have access to the internet these days, which means you could be emailing a college student, a retiree, or even a little kid. You may find knowing the general age range of the people on your list helpful to remove those not in your target audience, or to adjust the messaging of your email communications.

3) Gender

Just as you’d speak to a retiree and a college student differently, you might adjust your messaging and offers based on gender, too. If you have a wide product offering that extends across genders, consider segmenting your list in this manner — and beefing up the segmentation with other demographic and psychographic details as well.

4) Persona

Speaking of demographics and psychographics, you should have buyer personas that include information of this nature, as well as more detailed explanations of what makes these folks tick and why your solution provides value for them. If you don’t have buyer personas created already, use these free templates to create your own — and then segment your list based on them. Because each persona has different needs and value propositions, they’re all going to require different email content for the best clickthrough and conversion rates.

5) Organization Type

Do you sell to other businesses? Are they franchises? Non-profit organizations? Ecommerce companies? Enterprise organizations? Small businesses? They all have different needs, and as such, their email content should be different — so segment your list accordingly.

6) Industry

If you’re selling to other businesses, you may encounter leads and contacts across many different industries. Knowing your lead’s industry will allow you to add another level of personalization to your email marketing.

7) Job Function

As a B2B marketer, your email list could contain a whole melee of different job functions — office personnel, salespeople, marketers, consultants, developers, customer service, accountants … the list goes on. Considering the breadth of job roles within any given organization, doesn’t it make sense to segment your list accordingly?

8) Education Level

You could segment your list based on how many degrees they hold, or how educated a lead or contact is regarding your brand and the subject matter you discuss. If you segment your list based on the level of understanding they have on the topics you write about, you can tailor your lead nurturing content to speak at the right level.

Here’s an email I received from Idealist, which they sent to me based on my previous indication that I had already earned a Bachelor’s degree:


9) Seniority Level

There are different job roles, and there are different levels of seniority. Perhaps your contact said they work in marketing, but is she the VP of marketing, or a marketing coordinator? Those two contacts will differ in years of experience, salary level, pain points, decision-making potential, and a whole host of other differences that make segmentation critical for effective email marketing campaigns.

10) Past Purchases

If a segment of your list has purchased from you before, use that information to send them emails catered to that which interests them. Then make your bottom line bigger by identifying upsell opportunities with additional services or complementary products they’d enjoy based on their past purchases.

Here’s Casper, the maker of my bed made of clouds, shooting me an email about the other products they offer:


11) Purchase Interests

You can infer someone’s purchase proclivities from past buying behavior, or you can just ask. My colleague, Lindsay Kolowich, highlighted companies who do this in creative ways — such as with surveys — in a recent blog post about awesome email marketing campaigns to help them create better targeted emails.

12) Buying Frequency

Segment your email list based on how often someone purchases. Not only can you try to increase shopping frequency for some, but you can also reward frequent shoppers with an invitation to your loyalty program to make your brand even stickier. (Download this free guide to learn how to more effectively use and measure customer loyalty programs for your business.)

Here’s a customer loyalty email I received from my mobile provider, AT&T, about early ticket access to a concert they’re hosting. (Do you think they somehow know I attended a Panic! At the Disco concert when I was in middle school? This is embarrassing, readers.)


13) Purchase Cycle

Do certain customers come to you on a weekly, monthly, yearly, or quarterly basis? Or perhaps they only need you at a certain time of year — a pool cleaner might see upticks in spring and fall, for example. Segment your list based on customers’ purchase cycle so you can be there right at their point of need.

14) Content Topic

Here at HubSpot, we’ve noticed that some of our leads and contacts are far more interested in certain content topics than others. There’s one segment that’s extremely interested in sales and marketing alignment, while another is far more interested in Snapchat for business. So it only makes sense that we segment our list based on the topics our contacts have showed interest in. Take a look at what content gets people clicking, and segment your list based on that.

Here an example of an email I received from Twitter featuring suggestions for who to follow next (and it worked):


15) Content Format

You may find that specific content formats are more appealing to certain segments of your database — some like blogs, others prefer ebooks, and some may only show up when you put on a webinar. For example, in a recent HubSpot Research survey, 43% of respondents wanted to see more video content in the future. If you know how certain segments of your list prefer to consume content, you can deliver the offer content in your emails via their preferred format.

16) Interest Level

Just because someone converts on a content offer, doesn’t mean they actually liked it. Segment your list based on how interested leads are in your content. For example, we might email a segment of webinar attendees that stayed engaged for 45 minutes or more with a middle-of-the-funnel offer to help move them along in the sales cycle, while those that dropped off before 10 minutes might receive another top-of-the-funnel offer — or even a feedback survey to gauge what specifically lost their interest.

17) Change in Content Engagement Level

Have you noticed an increase or decrease in the amount of time leads are spending with your content? This is an indication of their interest in your company, and should be used to either reawaken waning interest, or move leads along through the sales cycle while they’re at their height of engagement with your content.

Here’s an example from Udemy, who segmented their email list to try to re-engage inactive users (I still highly recommend Udemy’s online classes):


18) Change in Buying Behavior

Similar to a change in content engagement, a change in buying behavior can indicate a lead is becoming more or less interested in your company. Leads that decrease purchasing frequency, for example, might need a little extra love — and thus, a dedicated lead nurturing campaign.

I typically buy glasses and contact lenses at Lenscrafters once yearly with my vision insurance benefit, but I haven’t yet this year, so they wisely sent me this nurturing email with a gentle reminder to purchase from them:


19) Stage in the Sales Cycle

I’ve mentioned it a little bit here and there, but the stage a lead is at in the sales cycle should determine which email segment they fall in. At the very least, set up separate lead nurturing tracks for those at the top of your sales funnel, in the middle of your sales funnel, and at the bottom of the sales funnel.

20) Email Type

There’s a lot you can tell by someone’s email address. You design your emails for different email clients if you’re really into sophisticated email design, or if they’re Gmail clients, responsive email design.

21) Satisfaction Index

Many businesses use satisfaction indexes to determine how happy their customer base is — Net Promoter Score (NPS) is a very popular one. If you’re measuring satisfaction numerically, consider sending an email segmented based on your customers’ level of happiness with your organization. Those with a high NPS score, for example, might provide opportunities to gather reviews, referrals, or even upsells. Those with lower scores, however, may get emails that give them access to educational materials that will make them happier and more successful customers.

Here’s Wayfair‘s email asking me to review how a recent purchasing and delivery experience went:


22) Customers Who Refer

Consider creating a list segment full of those customers who repeatedly refer new business your way. These are your biggest brand advocates, and should receive emails targeted towards loyalty programs, refer-a-friend discounts, even possibly trials for new products or services you’re releasing to get honest feedback before widespread rollouts.

23) Customers Who Haven’t Reviewed

You should always be trying to get more positive reviews of your business, so why not create a list segment that targets those customers who haven’t written a review yet? You could combine this list segment with, say, those that are also social media fans and have a high NPS score. Think about it … you know they follow you on Twitter and their NPS score indicates they love you. That’s just begging for an online review email campaign. (Check out this case study guide + template to help you successfully reach out to potential participants and engage them in the process.)

Here’s LinkedIn‘s email asking me to participate in a feedback survey:


24) In-Store vs. Webstore Visitors

If you have both a brick-and-mortar location as well as a website, segment your list based on where your customers like to shop. You can give invites to in-store events to those customers that give you foot traffic, while those that only visit your webstore might receive offers that should only be redeemed online.

25) Shopping Cart Abandonment

After analyzing 34 online studies of ecommerce shopping cart abandonment, Bamyard Institute determined that, on average, 68% of shopping carts were abandoned prior to purchase. Yikes. If you run an ecommerce webstore, you absolutely must have an abandoned shopping cart email program, and you should be segmenting your contacts based on this behavior.

26) Form Abandonment

Not an ecommerce company? You still have abandoners on your site — form abandoners. If someone starts filling out some forms on your website and then loses interest, gets busy, has a lousy internet connection, gets eaten by a zombie … you know, whatever … segment out those leads for nurturing aimed at bringing them back to your website to complete the form. The offer was interesting enough at one point in time to pique their interest, so why not try to recover some of those form abandoners?

27) Usage

Whatever it is you offer, there are some customers who you could consider “power users.” These are the ones that totally get how to navigate your website, use every feature in your software, and make the most of their relationships with your service providers. Then there are the rest of us. Segment out the power users and the strugglers, frequent users, and infrequent users; then send email content that teaches them how to be more successful with your product or service. The more customers use your product, the more likely they are to stick around: Bluenose found that lack of use was the number one driver of software customer churn.

Here’s a use-segmented email I received from MapMyRun. I feel misleading including it because I truly can’t remember the last time I went running, but it’s still a good example of list segmentation:


28) Event Attendance

Does your organization host book signings, conferences, or social events? Don’t miss the opportunity to reach out to leads and potential customers you’ve already made a positive connection with. Segment your email list depending on the type of event, the topic or theme of your events, or even to RSVPs who didn’t make it out. You’ll be able to keep inviting them to events while sharing relevant content offers based on what you learned about them from past events. (P.S. – Have you registered for INBOUND 2016 yet?)

29) Page Views

You can tell a lot about your contacts from their behaviors, and the web pages they’re browsing are no exception. Are there certain blogs they’re reading or questions they’re asking when they come to your website? Experiment with lead nurturing campaigns dedicated to different topics your website covers to appeal to your site visitors’ patterns.

30) Call-to-Action Clicks

A clickable call-to-action is what takes your website content to the next level because it helps you generate leads and contacts. (Download 50 customizable call-to-action templates here.) You can tell which types of language work on your contacts based on what makes them click, or not click, on your CTAs. Are they more inclined toward time sensitive offers to “act now” or “try this month,” or do they prefer more explicit offers of “free” or “discounted” products? Use their clicking habits to determine how you segment your email list, and what language you use when reaching out. 

I hope this list has given you ideas for ways to segment your own lists, and most importantly, sparked some creative email campaigns you can run as a result of this new segmentation.

So what about you — what other ways can you think of to segment your email lists? Which of these segmentation ideas could you combine with others for really epic results?

Editor’s Note: This post was originally published in May 2012 and has been updated for freshness, accuracy, and comprehensiveness.

free guide to optimizing and segmenting email

  free guide: how to segment your email marketing

HubSpot Marketing Blog

Enterprise elearning platform OpenSesame raises $9 million, says it will expand into VR training

Illustration: The Time Gate opened. The outsider stopped his car and walked towards it.

On-demand elearning startup OpenSesame has raised $ 9 million in a funding round led by Altos Ventures, with participation from existing investor Partech Ventures.

Founded in 2002, OpenSesame offers more than 20,000 courses aimed at enterprises, covering everything from accounting and customer service to I.T. certification and conflict resolution.

The company had raised around $ 10 million prior to this and says that its latest funding will be used to expedite its sales and marketing initiatives, while also allowing it to expand into new training technologies, including virtual reality (VR) and augmented reality (AR).

As OpenSesame plans to branch out into high-tech training mediums, fellow online learning startup Udacity only yesterday announced a new VR Developer nanodegree in partnership with Google, HTC, and others. So it’s clear that there is a growing push to not only harness the burgeoning VR technology but to also ensure that there is enough coding talent behind the scenes.

The corporate elearning market was said to be worth $ 12 billion in the U.S. alone in 2015 and could hit $ 31 billion globally by 2020. And this could explain why online education company Coursera revealed less than a month ago that it was branching out to target businesses, specifically.

“OpenSesame has experienced tremendous growth in the last two years, because leading organizations understand that simple and effective online training gives them a competitive advantage,” said OpenSesame CEO Don Spear.

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This stupid Japanese video is going to take over the world

Pen Pineapple Apple Pen. PPAP. Call it what you want, but it’s close to taking over the world. If you take a few seconds and look at the video above you’ll understand what I mean. It’s like the most addictive drug you could ever find, but worse. In the video you see Japanese artist Piko-Taro using its magical powers to combine a pen, a pineapple, and apple and another pen to form a pen-pineapple-apple-pen. It doesn’t make sense. It doesn’t have to, because the melody is so ridiculously catchy that it’ll be stuck in your head for the rest of the day. Or…

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The Next Web

With more than 800,000 apps using Facebook Analytics, focus turns towards education


Developers are given a plethora of tools which can be used to build and grow their mobile apps. Platforms release APIs and SDKs with the hope apps will be built upon them, and there are even resources dedicated to increasing exposure amongst the masses. But in this data-driven world in which we live, having all the bells and whistles, marketing magic, and so-called growth hacking isn’t enough — it’s necessary to be able to track the people actually using the app.

Last year at its F8 developer conference, Facebook introduced Facebook Analytics for Apps, a tool that might draw comparisons to Google Analytics, but for apps and provides data around the audience, which device has the most usage, and other pertinent information for marketing campaigns. At the time, company chief executive Mark Zuckerberg shared that 95 percent of apps in the App Store and on Google Play were integrated with Facebook. Today, more than 800,000 apps are powered by the social networking company’s solution.

Facebook Analytics for Apps Funnel Chart

Above: Facebook Analytics for Apps Funnel Chart

Image Credit: Facebook

“It’s more than getting an app installed,” said Facebook product manager Josh Twist. “We can help drive installs on mobile apps, but that’s not the end of the journey. Facebook knows the way to drive retention, engagement, and conversion hangs on understanding people.”

Facebook isn’t unique in the analytics space, as there are several competitors, including Google, Localytics, App Annie, Adobe, and Mixpanel. However, what it prides itself on is not only have an extensive user database and the expertise around producing scalable mobile apps that have a lot of usage. “We have a deep understanding of audience demographics and can share that with developers in an anonymous and aggregated way,” Twist remarked.

One of the selling points Facebook is selling to developers is that it’s less about ambient signals and more about being deliberate. In other words, Twist said that competitive solutions are collecting information to try and understand what’s going on versus Facebook’s approach of prioritizing information based on the user. When apps connect to the company’s social graph, they’ll be able to gain insights into who you are, what your interests, friends, and other pertinent information is. Through this, developers can make more targeted campaigns.

Facebook Analytics for Apps In-app notifications

Above: Facebook Analytics for Apps In-app notifications

Image Credit: Facebook

“A number of players in the space have demographics, but can’t go into the depth and accuracy of Facebook,” Twist shared. “We can understand age, country, language, job title, education, relationship status, and can tell you what [Facebook] pages customers like.” With more than 1.7 billion monthly active users, Facebook has shown that it’s one of the few companies that can demonstrate such growth — just look at WhatsApp and Facebook Messenger as examples. The company thinks leveraging this shows developers that it has the wherewithal needed to help developers achieve similar success.

Twist also boasted about Facebook’s ability to be fast, saying the company “thinks you should be able to see the data in the various funnels in a couple of minutes, not overnight, especially when making changes on the fly and want to see if it’s having an impact. [Developers] want to see information very quickly.”

It might seem obvious to some, but app tracking is not only different between the web and on mobile devices, but by geography. In fact, not every environment is the same, so developers will need to be very targeted depending on whether they’re examining usage in the U.S., Europe, China, India, Australia, or some place in Africa. Differences between markets can vary, but Twist posits that it might be because of varying levels of excitement users have, experiences, or the fidelity of the devices.

This has been something Facebook has been working on for a while. While those in the U.S. are often dealing with advanced technology and connectivity, those in other countries like India are dealing with more complex issues, with many not even thinking about unlimited data usage. “We see all sorts of behaviors where people with high-end devices in those communities behave more like people in the U.S., but a significant portion will use low-end devices and this changes everything, including how they interact with the apps,” Twist explained citing that those with little storage on their device, may tend to just uninstall apps they don’t want rather than keep them around.

Facebook Analytics for Apps sharing insights

Above: Facebook Analytics for Apps sharing insights

Image Credit: Facebook

“It’s a very mixed space and is challenging,” he added. “It makes it harder to build a tool like analytics.” And this is especially important to Facebook since it’s a global company. Twist revealed that 85 percent of developers using the company’s analytics solution are from outside the U.S.

Now, after more than a year in service and powering analytics for 800,000 apps, Facebook feels it’s time to provide additional support. And while it continues to offer app building resources, largely through its FbStart program, and can continue to add additional insight features, its impact won’t truly be felt unless developers actually understand what it all means and how to take advantage of Facebook’s Analytics for Apps. This is why the company will be launching education courses in the next few weeks.

“People spend a lot of time in their analytic tools and want to make it more effective so they can spend more time on higher-level activities,” Twist said. “We’re passionate about making life better — we’re going deep into core business intelligence capabilities to make it better so when people use [Facebook Analytics for Apps], productivity goes through the roof.”

He acknowledged that analytics is a complicated space and most developers and marketers may not be able to pick up on it right away: “It’s very easy to misunderstand the situation just by looking at the numbers.”

When launched, Facebook intends to offer developers, marketers, and anyone else tutorials on its product, while providing additional guidance on how to make the most out of the tool. It’s one thing to see how many people used an app on Android devices from Germany, but it’s another to be able to combine that with additional metrics and events tracked to make informed decisions about future development or corrections that are needed.

In fact, it’s likely an area that’ll be covered is around misconceptions in using Facebook Analytics, dispelling notions that you need to login with your Facebook account, and other restrictions. “We still provide demographic information with the fidelity and quality if you don’t have any other association,” Twist remarked.

He also shared that there’s been discussions around expanding analytics to other app classifications, such as those in the virtual reality, Internet of Things (connected objects), and perhaps even bots in the future. No firm plans have been made, but it’s certainly not something Facebook is discounting.

“We’ve seen an evolution where ten years ago, it was largely web, then it was web + mobile web. Then web + mobile web + apps. Now we are seeing it’s all of those plus bots. What we are seeing is that today, that platforms are additive and people are having to develop more additional platforms as consumer behavior has evolved to using different platforms based on the context,” he stated. “We think the journey is 1 percent finished.”

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Learn mobile development by building 14 apps in The Complete Android Developer Course (91% off)

Got a great app idea? Learn how to bring it to life with The Complete Android Developer Course, featuring 14 hands-on app building exercises to develop your expertise. At just $ 17 from TNW Deals, you’ll save big on this premium Android development training. Master the world’s biggest mobile platform with tutorials from top-rated instructor Rob Percival. You’ll dive into Android M, the latest Android version, and learn how to build a range of functional apps throughout your training. Learn how to make your app a hit on Google Play, then monetize them using Google Ads. You’ll get hands-on experience crafting…

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The Next Web

Twitter shares jump more than 20% on reports of possible acquisition by Google or Salesforce

At the Twitter Flight developer conference in San Francisco on Oct. 21.

It’s no secret that Twitter is open to acquisition offers, but a new report suggests that the social network has received expressions of interest from at least two notable tech companies — Google and Salesforce.

According to CNBC, Twitter may receive a formal bid “shortly,” with Twitter’s board keen to strike a deal. Though no actual sale is imminent, according to the report, CNBC cites a source as saying that talks are gaining momentum, and something could materialize by end of the year.

Twitter has been suffering growing pains of late, both in terms of user numbers and revenues, which has fueled speculation that an exit to a larger company would be a likely outcome. Twitter’s shares have pretty much been in perpetual freefall over the past couple of years, dropping from a $ 69 high in early 2014 to about $ 14 in May this year. At close of markets yesterday, Twitter’s shares were sitting at $ 18.49, but at the time of writing they’re at more than $ 22, a rise in excess of 20 percent on yesterday. Notably, it’s also the highest Twitter’s shares have been since January this year.


While companies such as Google and Microsoft have long been touted as potential buyers, the addition of Salesforce to the mix is interesting — it doesn’t seem like a natural fit on the surface. Why would an enterprise SaaS company wish to procure a platform synonymous with bite-sized nuggets of information and trolls? Well, Salesforce is known to have missed out on acquiring LinkedIn — which went to Microsoft — so Twitter could offer a way for Salesforce to become more active in the real-time information realm. Of course, it would have to focus any product on business use-cases. Long story short, Twitter is a tempting target due to the masses of data it holds, and this pretty much means it’s an alluring proposition for any firm that feeds on data. That said, it’s hard to imagine a world in which Twitter is owned by Salesforce.

While Twitter’s shares are gearing up to reach their highest point in 2016, Salesforce shares actually hit a six-month low after this news dropped. Make of that what you will…

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Pro Tips: The Quick Guide to Being an Effective Activist

Pro Tips: The Quick Guide to Being an Effective Activist

If you’re reading this guide, congratulations on being a compassionate person and wanting to help animals! These tips will help you be the most effective activist that you possibly can be. For a more in-depth guide, check out our full-length pdf: The Guide to Effective Advocacy.

1. Be prepared.

2. Be positive.

  • Take an amiable approach. Instead of ranting at the people you’re attempting to engage, start a friendly conversation with them. Most people simply haven’t spent much time thinking about the issues and are open to new ideas.
  • During your conversation, ask your audience interactive and thought-provoking questions about the issues you’re working on, such as, “Have you heard about this issue?” and “Do you know why this is an issue?” and so on.

3. Be pragmatic.

  • Remember that a vegan lifestyle isn’t difficult or a dogma. It’s about doing what you can to reduce animal suffering.
  • When you talk to people about animal rights issues, walk a fine line between not excusing animal abuse and not shutting others out from the animal rights community by being overzealous or unwilling to listen to their concerns, questions, and opinions.

4. Learn from common mistakes.

Cleaning Up Leaflets

  • Stay focused on the issue you’re working on. Avoid getting caught up in arguments, especially ones that distract you from the main issue.
  • Little things can make a big difference. Doing something as simple as wearing a pro–animal rights T-shirt or having an animal rights bumper sticker on your car can inspire conversations and help animals.

5. Use our three favorite points.

Holly the Rescued Calf Gives Kisses

  • Tell people whom you’re fighting for! Explain to them that the animals you’re campaigning for are living, feeling, smart, interesting, and unique beings.
  • Tell others that they shouldn’t pay anyone to harm animals if they wouldn’t do it themselves. Raising this issue with people in a conversational way can help them see why eating meat and other animal-derived foods is wrong.
  • Remind your audience that going vegan is not only one of the simplest actions that they can take to promote animal welfare but also an effective way to help the environment and improve their health.

6. Practice answering tough questions.

America, a black cat available for adoption

You’ll encounter a wide variety of questions during advocacy. Check out our FAQ pages for answers to some of the most common questions that advocates get.

7. Stay positive.

Three cows© Jo-Anne McArthur / We Animals

  • Everything that you do matters. Every victory that you achieve—whether it’s collecting signatures for a petition to get more vegan options at a restaurant or participating in an animal rescue—is important.

We truly are winning, so you can be optimistic about the future. We’re winning at a rate that is lightning-fast compared to the progress of previous social-justice movements. Check out our PETA victories page for a few morale boosters.

The post Pro Tips: The Quick Guide to Being an Effective Activist appeared first on PETA.

Action – PETA

Get Your Free Animal Rights iPhone Wallpaper

Get Your Free Animal Rights iPhone Wallpaper

Between sending e-mails, texting friends, and scrolling through our Facebook feeds, it seems like most of us are glued to our phones. But checking your phone can be productive and inspiring when you have fun wallpaper that reflects your passion. Plus, these images are great conversation starters, so you’ll definitely want to show them off to your friends.

With these new iPhone backgrounds that we created for compassionate people like you, you’ll be inspired every time that the need to check your phone arises.

All you have to do is follow these steps:

  1. Click and download one (or all) of these images to your phone.
  2. Set it as your locked-screen wallpaper.
  3. Let everyone know that animals are not ours to …

… eat …



… wear…


… experiment on …



… use for entertainment …


… or abuse in any other way.



Now that you have your phone in your hand, check out how easy it is to be active for animals on social media:

And if you haven’t already, be sure to download PETA’s iPhone app so that you can start helping animals immediately!

The post Get Your Free Animal Rights iPhone Wallpaper appeared first on PETA.

Action – PETA

Mark Organ, bad Kardashians, and the benevolence of Facebook – VB Engage

VB Engage Stewart Rogers Travis Wright podcast

Episode 20. XX. Veinte. (Or Venti, if you’re in Starbucks). A score. Twenty. Yep — we’ve made it this far, and we’ve got a great episode for you today!

This week, Stewart and Travis talk about influencer marketing do’s and don’ts with Mark Organ, CEO of Influitive. Our news is also about influencer marketing (those naughty Kardashians), mobile payments, and advertising, so let’s begin.

Before we jump into episode TWO-OH, let’s recap episode 19, with Alain Falys, the CEO of YoYo Wallet. We discussed mobile payments, and it was a fascinating interview.


Speaking of mobile payments, Facebook announced this week that it will be accepting payments via Facebook Messenger, and — get this — it will not be taking any percentage of the fee. For free. No cost. Facebook is going to accept payments, and it won’t cost merchants anything, aside from whatever the payment partner company will be taking.

This is most likely a play to open up the floodgates, get a bunch of merchants on the platform, and then start charging down the road. It seems like the same strategy that the social behemoth put in place to get businesses over to Facebook in the first place.

We shall see.

In other Facebook news, everyone’s favorite filtered photo app, Instagram, launched some new cha-cha-changes to its advertising platform. In short, we will get the pleasure of seeing more ads! Yay!

The change has made Instagram ads more visible — with a highly visible call to action if you’ve been sitting on the image for 4 seconds. Also, video ads will open up to a landing page experience.

It’s very simple to create ads for Instagram, as Facebook owns it. You can access and create ads within the Facebook Power Editor. If you set up the ad within FB, with the right dimensions, it can automatically be activated in Instagram. The call to action you use on your Facebook ads will be the one used in Instagram — that is, unless you set up Instagram-only campaigns.

In influencer marketing news, the FTC recently developed new regulations around influencer disclosure. And the Kardashians are allegedly being illegally paid to promote brands on social media without disclosing advertising or sponsored posts. Is there a chance they will all get arrested and go away forever? Tough one to call.

We also tease a future competition in this week’s episode. Huawei recently flew Travis to China to meet the company, and Travis being Travis, he bagged some impressive devices to give out to our audience. Look for more details in upcoming weeks. If you’ve listened to a few of our episodes, you’ll have a much greater chance of winning.

Speaking of influencers and customer advocacy, today’s guest is Mark Organ, CEO of Influitive.

People are increasingly distrustful of anything that comes from a company, brand, or even the CEO. However, they do trust employees of the enterprise, and they want to hear from people in a similar situation to their own.

Mark explains that net promoter questions and surveys are good at surfacing customer advocates. Who is generating a lot of value for them? Clients who are happy with you are great people to add to your VIP customer advocate programs.

Influitive uses an internal VIP portal that resembles a Pinterest board and provides various opportunities for customers to engage with other clients. Maybe they can speak on stage with them, or they can help write a blog post or meet other customer advocates.

If you just ask people to do something, that doesn’t usually work all that well. You need to supply additional features to increase loyalty. Randomness and fun works, but you must actually engage and gamify your VIP customer advocacy experience, Mark says.

Having a great customer advocacy platform can help your advocates tell their story better. They get better over time. And you can help them and train them to tell better stories. It is a very engaging process and builds your company.

Thank you for tuning into episode 20 of VB Engage. Tune in next week for episode 21 with the CEO of Hipmunk, Adam Goldstein, who just sold the travel app company to Concur. It’s a great interview, and a timely one.

As always, if you’ve enjoyed this content, give it a subscribe, rating, or review on your favorite podcast platform. Come on, Stewart needs a virtual hug.


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