Monthly Archives: September 2020

A Corona Xmas: Why physical stores will power online shopping this holiday season

A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.

Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive . . .  Read More

Noyo raises $12.5M Series A to keep building its health insurance API business

This morning, Noyo, a startup that provides APIs that link players in the health insurance space, announced that it has closed a $ 12.5 million Series A round of funding. 

The new capital comes less than a year after the startup disclosed that it had raised around $ 4 million in pre-seed and seed capital, and that its product was already in the market.

At the time it was clear that Noyo had a laser focus on its part of the healthcare world. Now, nearly a year later, . . .  Read More

Battle of the $350 laptops: Acer Swift 1 vs. Gateway Ryzen 3 3200U

Acer's Swift 1 looks a little more professional than Gateway's GWTN141-2—but looks aren't everything, as our testing conclusively demonstrates.

Enlarge / Acer’s Swift 1 looks a little more professional than Gateway’s GWTN141-2—but looks aren’t everything, as our testing conclusively demonstrates. (credit: Jim Salter)

We’ve been on the lookout for good but seriously cheap laptops for a while now. Acer’s $ 650 Swift 3 is an excellent choice for budget laptops in the under-$ 700 range, but we’ve been really itching to find one in the almost nonexistent sub-$ 400 category. To that end, today we’re looking at two of Walmart’s finest—a $ 378 Acer Swift 1 and a $ 350 Gateway GWTN141-2.

Both of these are serviceable if cheap laptops, but the Gateway, despite being the less expensive . . .  Read More

Building a better Budweiser eCommerce platform

In early August one of the United States’ most legendary brands, Anheuser-Busch InBev, home of Budweiser, announced that VTEX would help power their global marketplace and point-of-sale functionality. 

But what did Budweiser see in VTEX? 

Along with facilitating contactless ordering and delivery in international markets, VTEX has staked a claim to being “the world’s first and only fully-integrated commerce-marketplace-OMS (order management system) solution.” 

Budweiser’s B2B2C needs

“Brands can’t . . .  Read More

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online buyers prefer BOPIS/curbside pickup over home delivery (read: traditional e-commerce).

Google has said something similar. The company reported Wednesday that searches for “curbside pickup” saw a “tenfold” increase in the past several months amid the pandemic.

Buy online, . . .  Read More

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new.

LinkedIn profile targeting expands. Microsoft first opened LinkedIn Profile data for targeting on Bing in 2018, about two years after the company acquired LinkedIn. The beta was available . . .  Read More

Google opens the source for its robots.txt parser in Java and testing framework in C++

Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to the open source library, including language ports of the original parser written in C++ to golang and rust, Google announced this week it has released additional related source code projects.

Here’s what’s new for developers and tech SEOs to play with.

C++ and Java. For anyone writing their . . .  Read More

This decade’s most important marketing question: What data rights do advertisers possess?

With Google’s latest decision to strip Search Terms data insights from advertisers (some agencies have reported around 25%-30% or more of data loss), the frustrated outcry has caused some to begin throwing around lawsuit language. 

Specifically, there seem to be three main reactions to this change: 

  1. Those who believe that advertisers own the data outright, or at least the data is part of what they are paying for, and thus have every right to all data. These are the most likely to be outraged, as they believe their rights have been stripped away with decisions such as this.
  2. Those who believe Google (or the platform) owns the data, and that advertisers are simply playing within the elected program. These are the most likely to ignore the recent hubbub (or even this article!) and simply believe that advertisers should roll with the changes.
  3. Those somewhere in the middle. They may not have a hard and fast opinion on who does or does not own the data, but they also believe that advertisers do have certain rights and the platform cannot simply do what it wants without potential legal ramifications or oversight.

Why is the data ownership conversation so important to marketing?

While I am no expert on data privacy, and you really should not come to me for legal advice (there you go, that’s the legal addendum you expected), I did want to at least investigate data rights . . .  Read More

The Peloton effect

During the most recent quarter, only a few earnings reports stood out from the rest. Zoom’s set of results were one of them, with the video-communications company showing enormous acceleration as the world replaced in-person contact with remote chat.

Another was Peloton’s earnings from the fourth quarter of its fiscal 2020, which it reported September . . .  Read More

Was Snowflake’s IPO mispriced or just misunderstood?

Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. 

Ready? Let’s talk money, startups and spicy IPO rumors.

Was Snowflake’s IPO mispriced or just misunderstood?

With an ocean of neat stuff to get through below, we’ll be quick today on our thought bubble focused on Snowflake’s IPO. Up front it was a huge success as a fundraising event for the data-focused unicorn.

At issue is the mismatch between . . .  Read More