Digital Wallets and Smart Packaging for Marketers


Here are some emerging technologies that marketers will want to learn more about.

Marketers, two new channels are opening up

Two ways of holding things are being reinvented into key components of emerging marketing channels. Goodbye, wallets and product boxes. Hello, digital wallets and smart packaging. In recent discussions with two chief technology officers (CTOs) pioneering these avenues, it’s clear these technologies are reaching the point where marketers and advertisers have to begin including them alongside such common channels as email, digital ads, viral campaigns, and TV. Marketers know about digital walle
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