Facebook has made a significant investment in growing the user base of their chat service. Now it seems they are working on a way to monetize this, which could be good news for advertisers.
Facebook Is Working on a New Ad-Type Called ‘Click to Message’
Facebook first revealed the broad strokes of its master-plan to make money from its chat product, Messenger, during its last earnings call. CEO Mark Zuckerberg said that the company planned to let people and businesses start messaging each other ad-free. Then, once it became natural for both people and businesses to communicate that way, Facebook would start finding ways to squeeze money from the businesses. Today, on stage at TechCrunch Disrupt, ad exec Andrew Boswor
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