Here’s a nice article and infographic on creating engaging and effective social media posts.
The Secrets to Creating Perfect Social-Media Posts
Does the perfect social media post exist? If it did, this hypothetical post would publish at exactly the right moment to optimize organic reach and engagement. It would be written in the precise tone and voice that would garner positive audience response. And it would capture some sentiment or zeitgeist-y thing in such an authentic way that your audience would have no choice but to share it. Does it exist? Probably—but it’s so rare, so elusive that its pursuit has become the…
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