How to Perform Basic Website Split Testing

Website Split Testing

In order to increase your conversion rates, it’s important to implement a strategy where you are constantly testing and optimizing your website. Here are some steps on how to perform basic split or A/B testing.

How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)

Costumers judge your site first by how it looks and performs, then content. If you’re reading this because your boss asked you to A/B test two versions of your company’s website and you have no clue what to do, it’s okay. Read on. Help is on the way. Here goes. The first step is not to be daunted by the term itself. A/B testing, also often called bucket testing or split testing, is merely marketing jargon for testing one thing against another. In this case, we’re talking
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