If you’re like most Website owners, you are familiar with Google Analytics. But do you know how to use Intelligence Events? Here’s how to create alerts to let you know about important changes in your Website traffic.
Track Website Changes with Intelligence Events Alerts
Google Analytics monitors your website to detect significant changes in traffic or usage to produce alerts called Intelligence Events. You can track these notifications along with their accompanying reports on a daily, weekly, or monthly basis. There are three types of Intelligence Events alerts, two of which Google Analytics creates automatically and one that you can customize to fit your needs. Google Analytics produces web alerts when it detects a substantial change in usage or traffic
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