If you are a smaller retailer, it can be difficult to compete against the bigger companies on price. Instead, focus on something that can really differentiate you – customer experience.
Stop Competing on Price, Start Competing on Customer Experience
Target may be implementing price matching, but there are other ways to compete. Customer experience is the new battleground in retail sales, and winning this battle requires winning over customers with truly personalized service. Despite all the advancements in technology, from personalized retargeting to the newest in CRM technologies, personalized customer service and efforts to build customer loyalty have all but disappeared. Forty-four percent of consumers Avaya and BT Research surveyed in
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