Instagram Is Crushing It on Brand Engagement


People love pictures and videos. Instagram is taking advantage of this. Focus on your company’s Instagram account, and use the proper hashtags.

Instagram Is Crushing Twitter and Facebook on Brand Engagement

Getting customers to engage with your brand on social media is gold. And right now, Instagram is the social-media platform that wears the crown. Brands that use the photo and video sharing app, which was acquired by Facebook for $1 billion in April of 2012, generally see higher rates of engagement there than on any other major social network, according to a new report. While that is true for brands in most industries, there are two exceptions: consumer products and telecommunications companies…
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