Both video and email marketing are hot. But how do you capitalize on both? One way is to integrate video directly into your email messages.
Brands Integrate Video Into Email To Capitalize On Engagement
Facebook’s COO, Sheryl Sandberg, made a splash at Advertising Week when she spoke about the importance of online video advertising and why brands should ditch traditional commercial ads to instead spend their advertising budgets on Facebook. What wasn’t discussed was video’s ROI for all marketers and, perhaps especially so, for email marketers. In conjunction with Sandberg’s appearance at Advertising Week, Facebook this week began rolling out new video and mobile-friendly feat
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