Survey Says Email is The Preferred Digital Channel for Marketing

Email Personalization

Most of your customers prefer to hear from you via email. And if they feel a personal connection to you, they are much more likely to read your message.

Email Top Digital Channel For Marketing, Personalization Key

The study, conducted by email marketing automation service Autopilot, surveyed 1,200 consumers in August 2015 to investigate “consumer preferences when it comes to when, where and how marketers are reaching out,” states Guy Marion, CMO at Autopilot. Over half of respondents (51%) say that they are most likely to engage with a company’s marketing through email, the most preferred marketing channel. An advertisement (25%) and social media (22%) rounded out the top three, but wit
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