- Capgemini’s lookbook is full of tips and case studies about how brands and retailers can elevate their customer experience.
- Everything you are building needs to be customer-focused.That’s why it’s important to listen to the customer’s needs and understand their existing journey before building a new journey.
- It’s not enough to have an online presence for your brand. You need to invest in digital transformation that will enable your customers to browse your products across all devices and channels.
- According to a recent survey, 29% of customers want to see personalized offers based on their profile while also maintaining their anonymity. There is a greater need for personal safety when it comes to data collection without necessarily reducing the need for personalization.
Easy access to online technology has changed customer expectations. It’s not enough anymore for a brand to have a website or an e-shop. It’s crucial to deliver the best customer experience across all channels as an extension of their physical presence.
Success for a retailer involves an excellent digital customer experience that turns customers into loyal advocates.