Tag Archives: search

Google drops AMP label in mobile search results

As of this morning it appears Google has stopped displaying the AMP label for AMP pages listed in the Google mobile search results. For example, the pages on this site currently are AMP enabled, but when you find articles in Google’s mobile search results from this site, the gray AMP label no longer shows up.

AMP label gone. Here is a screenshot of the Google mobile search results without the AMP icon:

Not replaced yet. Google was thinking of showing a page . . .  Read More

Google on how it ranks search results and prevents obvious spam

Google published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Duy Nguyen spoke about how the search company tackles search result spam and how Google ranks search results.

The new episode can be found here or listened to on YouTube.

How Google ranks search results

It is always interesting to listen to a Google representative talk about how Google search works. And in this latest episode Gary Illyes from Google went deeper on how Google ranks its search . . .  Read More

Webinar: How much of the search market do you really own?

Share of voice was once the go-to indicator for overall market share. But in the age of digital advertising, accurately quantifying SoV became impossible.

In a recent interview, Les Binet, group head of effectiveness at Adam&eveDDB, outlined his pioneering pursuit of an alternative metric suitable for the digital era. He determined that Share of Search provided the best proxy.

In this webinar, Ashley Fletcher, Adthena’s VP of Marketing, discusses why Share of Search is your new . . .  Read More

Google Search notice warns searchers when results are new and possibly unreliable

Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads :

It looks like these results are changing quickly. If this topic is new, it can sometimes take time for results to be added by reliable sources.

“When anybody does a search on Google, we’re trying to show you the most relevant, reliable information we can, but we get a lot of things that are entirely new,” Danny Sullivan of Google . . .  Read More

Google expands GMB profile editing capabilities in Search and Maps

Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced Thursday. It is also offering a free trial of Pointy, a platform that enables local businesses to get their inventory discoverable online, to eligible business owners.

More editing capabilities from within Search and Maps. Business owners can now add their local service offerings (e.g., eyelash extensions, leak . . .  Read More

How and why you should pause paid search (for science)

I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from someone with the title of Sr. Analyst, Paid Search: you should pause paid search. 

Not outright. Not all at once. But with the right structure and parameters, pausing paid search can be an invaluable source of data for us as PPC professionals. 

The incrementality question

When it comes to demonstrating return, I’d wager most of us measure some variation of total revenue . . .  Read More

Google announces additional travel advisory notices in search and updates to its trip planning tools

Additional COVID-related travel advisory and restriction information will be shown in Google search, the company announced Wednesday. In addition, Google is also rolling out a revamped Explore section for its travel planning site as well as road trip support for Maps on desktop.

Travel advisory information in Google search
Image: Google.

More travel advisory and restriction information. When users search for flights, hotels or similar travel-related queries, Google will show travel restriction details (shown above) for their destination. . . .  Read More

Google brings Full Coverage news to search results

Google announced it is bringing Google News “Full Coverage” feature you can find in Google News directly to Google Search. Google said the company is “now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story from a variety of perspectives.”

What is Full Coverage. In 2018, Google introduced Full Coverage in Google News at . . .  Read More

What would it take for new search engines to succeed?

For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business into different sectors in the name of providing a better experience to its users.

More recently, increased scrutiny over its business practices . . .  Read More

Google temporarily disables issue validation in Search Console

Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said it is “temporarily disabled due to upcoming changes in the report.” There is not estimated time for when it will be fixed.

Issue validation. This feature lets you communicate to Google that you fixed an issue that is preventing Google from properly accessing your site or parts of your site. There is a “validate fix” . . .  Read More