Tag Archives: social

Feast It lets you book ‘street food’-styled catering for your next corporate or social event

 London-based Feast It, an online marketplace that lets you book ‘street food’-styled catering for your work or social event, has picked up $ 440,000 in seed funding. Read More
Fundings & Exits – TechCrunch

Starbucks’ Unicorn Frappuccino sparks social media backlash from baristas


(Reuters) – Starbucks baristas have taken to social media to complain about the coffee chain’s entry into the latest food craze: Unicorn Frappuccino.

The sparkly color-changing frozen beverage has become one of the top posts on photo-sharing platforms such as Instagram since its release on Wednesday.

But Starbucks baristas are not happy with the popularity.

Complaints have been rolling in on social media website Reddit Inc, with one barista calling the new beverage “Frap from hell” and others sharing the joy of running out of ingredients to make the drink.

Another barista shared an image of 56 Unicorn Frappuccinos that constituted one order, and others gave thanks to customers with simple orders like a black coffee.

On Twitter, just hours after the release of the new drink, Starbucks barista Braden Burson shared a 100-second tirade, saying he had “never been so stressed out in his life.” His post was shared more than 1,000 times.

“I have never made so many Frappuccinos in my entire life,” he said in the clip.

“My hands are completely sticky. I have unicorn crap all in my hair, on my nose. I have never been so stressed out in my entire life.”

A barista from Florida, Tina Lee, wrote: “As a barista, just know that every time you ask me to make this, a part of me dies #unicornfrappuccino.”

The drink is available only until Sunday.

Above: A barista makes a Unicorn Frappuccino beverage at a Starbucks coffeehouse in Austin, Texas, U.S. REUTERS/Mohammad Khursheed

“We’ve seen tremendous positive feedback on the Unicorn Frappuccino from both customers and partners (employees/baristas),” said Starbucks spokesperson when asked if the company is aware of complaints from its baristas.

Starbucks shares closed up 0.9 percent at $ 60.61 on Friday.

(Reporting by Angela Moon; Editing by Meredith Mazzilli)

Social – VentureBeat

United Airlines and Cleveland Facebook Live killing reveal the best and worst of social media


Social media gets something of a bad rap for its always-on flow of information that gives everyone a voice, even if they don’t have anything of much consequence to say.

Sometimes we’re reminded of the true power Twitter, Facebook, YouTube, and the like have to capture and communicate important messages that may otherwise have been lost. Other times, we’re reminded that social media is capable of capturing events that have no place on a public forum.

Two incidents in particular from the past week help illustrate social media at its best and at its worst.

Last week, United Airlines hit the headlines over the way it forcibly removed a passenger from one of its planes after it failed to find volunteers willing to give up their seat on an overbooked a flight. A number of videos captured from the plane were shared on social media almost immediately, revealing to the world the potential horrors that await United Airlines passengers who “refuse to volunteer” to be “re-accommodated.”

On the one hand, the videos made for disturbing viewing — a grown man screaming and bloodied, yanked from a flight he’d paid for by cops at the request of a billion-dollar corporate giant. It wasn’t pleasant to watch, but it helped highlight why social media can be an immensely powerful force. Without smartphones and social media, the incident would not have garnered the global attention it subsequently received, and United Airlines would not have been forced to reconsider its procedures for managing overbooked flights. And the Chicago Police would presumably not have suspended the officers responsible.

On the flip side, as I write this, police in Cleveland, Ohio are hunting for a man who broadcast himself on Facebook Live as he killed a stranger at random. This isn’t the first time such a thing has happened, either. And the video remained online for hours after the shooting before Facebook finally removed it from the suspect’s Facebook Page.

Everyone now has a smartphone in their pocket, meaning everyone has the potential to be a journalist and a one-person film crew — recent history is awash with examples of ordinary people who have captured major events and shared them with the world.

But as United Airlines strives to overhaul its company policies and practices in the wake of damning media coverage captured by a handful of citizen hacks, the Cleveland killing has given us a stark reminder that in the wrong hands, social media really can be the darkest of forces.

Social – VentureBeat

U.S Government may soon demand visitors reveal their social media passwords


The next time you fly to New York or Disneyland, you may be asked to turn over the passwords to your social media accounts, depending on where you come from. The move comes as part of a tightening of security checks currently being contemplated by Homeland Security secretary John Kelly. The move of is one of several being considered by the Department of Homeland Security (DHS) in order to vet visa applicants from seven countries regarded as high-risk — namely, Iran, Iraq, Syria, Sudan, Somalia, Libya, and Yemen. “We want to get on their social media, with passwords: What do you…

This story continues at The Next Web


The Next Web

Fintech firm creates app to monitor Trump’s social media for stock markets

Donald Trump.


Just in time for his inauguration, London-based fintech firm Trading.co.uk is launching an app that will generate trading alerts for shares based on comments made on social media by Donald Trump.

Keeping one eye on the U.S. President-elect’s personal Twitter feed has become a regular pastime for the fund managers and traders who invest billions of dollars daily on world stock, currency and commodity markets.

Trump knocked several billion off the value of pharmaceutical stocks a week ago by saying they were “getting away with murder” with their prices. Comments earlier this week on China moved the dollar and a pair of December tweets sent the share prices of Lockheed Martin and Boeing spiraling lower.

That plays to the growing group of technology startups that use computing power to process millions of messages posted online every day and generate early warnings on when shares are likely to move.

Trading.co.uk chief Gareth Mann said the Trump signal generator used artificial intelligence technology to differentiate between tweets or other messages that, for example, just mention Boeing and those liable to move markets.

“It is impact analysis,” he said. “We can let you know when Trump tweets. We can let you know when he mentions a particular stock, or when he mentions a stock and a country. But if he just says he’s riding on a Boeing 747 the system will do nothing.”

(Writing by Patrick Graham; Editing by Mark Potter)

Share price performance for companies after Trump tweeted about them.

Above: Share price performance for companies after Trump tweeted about them.

Image Credit: ThomsonReuters

Social – VentureBeat

Social Native gets authentic fans to create social media content for brands

Social Native gets content creators to create social media for brands.


Social Native has created a marketplace for connecting brands with content creators who can create authentic social media assets that promote those brands.

Jeff Ragovin of Social Native

Above: Jeff Ragovin of Social Native

Image Credit: Social Native

The startup is positioned for the era known as the “creator economy,” a term coined by futurist Paul Saffo to describe our shift from consumers of content to creators of content.

To help with that mission, the Los Angeles company has hired as executives two of its investors, Jeff Ragovin and Eytan Elbaz, who each have a long history in successful startups.

Social Native is working with 50 top brands to find them low-cost and authentic content. In the age of social media, brands haven’t been able to keep up with the voracious demand for social media assets, such as videos or pictures, on all of the big social sites.

“We are changing the way brands create content,” Elbaz said in an interview with VentureBeat. “The biggest shift that has occurred since the advent of social media is the amount of content people can consume is 100 times great than it was decades ago. You can skim through Instagram and see much more in a minute than you do in an hour reading a magazine.”

Social Native enlists the people who create an enormous amount of assets: the fans. Those fans currently don’t get paid for their authentic expressions of enthusiasm for a brand. Brands can express the kind of content they want, such as fans interacting with a new product. Social Native has identified 14 million of the top content creators in the world, and it has invited thousands of them to create content for social media campaigns.

Social Native uses its algorithms to figure out which content creators are creating the right content for the campaign, and it shows that content to the brands. The brands pay Social Native for the assets, and Social Native shares that money with the content creators who express their love for the products.

Elbaz, who is the co-creator of Google’s enormously profitable AdSense business (acquired for $ 104 million), said that brands that don’t keep up will lose mindshare in this new age of social media.

“Social Native automates a lot of the processes for creating content,” he said.

Eytan Elbaz, chief strategy officer at Social Native

Above: Eytan Elbaz, chief strategy officer at Social Native

Image Credit: Social Native

Elbaz, who is chief strategy officer at Social Native, thinks that content creators can do in a week — at a fraction of the cost — the work that an agency does in a year creating assets for ad campaigns. An agency might charge $ 100 million for 100 campaigns. But content creators, who previously were doing their sharing for free, could be far less expensive and their content could be a lot better because it’s so authentic.

“Jeff and Eytan joining the company as operators serves as a true testament to the power of our technology and growth opportunity ahead,” said David Shadpour, CEO of Social Native, in a statement. “Both Jeff and Eytan have incredible track records of disrupting old standards with technology. Creative is one of the last industries to be merged with technology, and under their leadership we will take on the challenge of giving brands the ability to create personalized content on demand.”

Ragovin, cofounder of Buddy Media (acquired by Salesforce for $ 745 million), said in an interview with VentureBeat, “I’ve seen them address a gaping hole in the demand for content. Brands are clamoring for this content.”

Ragovin invested in Social Native in early 2016. He will now help the company with its aggressive growth plans.

Of course, brands have been going to celebrities and influencers to get content. But that can be very expensive. And those celebrities and influencers aren’t always as passionate about brands as ordinary people, who represent “the long tail,” Ragovin said.

“This is a disruptor in the content creation space,” he said.

Influencers also use their own platforms to distribute content. With Social Native, the brands use their own platforms for distribution. Content creators are approved based on the quality of their content and how engaged they are with brands. They’re not approved based on the size of their followings.

“Over time, the algorithms figure out who is worth what and compensates people appropriately,” Elbaz said. “There are a lot of signals we pay attention to. Part of the job of the tech is to find out where your passions lie.”

Ragovin, a Social Native investor since early 2016, will play a part in developing the scalable and aggressive growth trajectory for Social Native. In his previous role as co-founder and chief strategy officer of Buddy Media, a SaaS platform for brands and agencies to organize and control their social marketing programs, Jeff played a central role in guiding the company from a start-up into the largest enterprise social marketing suite in the world.

As for the creator economy, Ragovin said, “We think creative services is a meaningful piece of this growing digital economy. It is a way to supplement income.”

Elbaz added, “The whole goal is to drive toward true personalization. Personalization is the future of everything.”

According to Social Native research, there are 396 human touch points required in the creative development process. The company automated this process and can now scale the creation of highly personalized, quality creative content.

Polaroid has been using Social Native, and it now sources 71 percent of its social content from Social Native. Polaroid has used that content in social media, paid advertising, ecommerce pages, product packaging, and more.

Elbaz was previously cofounder and former chief strategy officer of Scopely, a fast-growing mobile game producer. In addition, Elbaz served as head of Google’s domain channel, where he grew the business from $ 13 million to $ 600 million annually over four years. Elbaz is also a founding member of Applied Semantics, where he conceived and designed AdSense, DomainPark, and DomainSense.

“I’m a startup guy,” said Elbaz. “I love the beginning, and we have made a lot of great progress at Social Native.”

Social – VentureBeat

Facebook buys CrowdTangle, a social analytics tool for publishers

Facebook CEO Mark Zuckerberg on stage at the company's F8 developer conference in San Francisco, Calif., in October 2015.


Facebook’s latest acquisition is CrowdTangle, a startup that tracks how links are shared on social media services like Facebook, Twitter, and YouTube.

CrowdTangle appears to be most popular with media companies — customers include NPR, the BBC, Buzzfeed, and Vox — but the service also boasts of customers across marketing agencies, sports leagues, and non-profits.

Facebook says “publishers around the world turn to CrowdTangle to surface stories that matter, measure their social performance and identify influencers. We are excited to work with CrowdTangle to deliver these, and more insights to more publishers.”

While CrowdTangle helps publishers track stories online, it’s unlikely the service will address one of Facebook’s biggest editorial challenges.

Facebook’s on-again, off-again relationship with publishers has been abrasive at best lately. And following the 2016 U.S. election, as numerous news organizations have documented and critiqued Facebook’s role in the spread of misinformation, some journalists are pleading with Facebook to improve its news feed.

Facebook has said it will work to address the issue, but only yesterday CEO Mark Zuckerberg outright denied that fake news on Facebook influenced the U.S. election in any way.

CrowdTangle will live on following the deal. A spokesperson declined to share how much Facebook paid for the company.

Get more stories like this on TwitterFacebook

Social – VentureBeat

How to Create Social Media Buttons for All the Top Social Networks

feature1.jpg

Social media is an extremely valuable tool for promoting your marketing content.

But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose.

To address this, we’ve put together a comprehensive guide to help you understand the differences between the share and follow buttons for six of the biggest social networks (Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest), as well as how to implement them on your website, blog, and other content. Download our free social media content calendar here to plan and organize your  social media promotion.

Jump to instructions for: Twitter | Facebook | LinkedIn | YouTube | Pinterest | Instagram

The Ultimate Cheat Sheet for Creating Social Media Sharing Buttons

Differentiating between social media sharing buttons and social media follow buttons lets you identify which type of button you should be using for what purpose.

It’s first step in understanding the nuances of all the various social media buttons available to you. Let’s clear that up right now.

Social Media Follow Buttons

These buttons serve to promote your business’ presence on various social networks and help you generate fans/followers for those particular accounts. By placing these buttons on your business’ website, you can help to create visibility for your social media accounts and easily extend your reach there.

You can put these buttons anywhere on your website, but we recommend at least placing these buttons on your website’s ‘About Us’ page and your blog’s homepage/sidebar. The Twitter Follow Button, Facebook Follow Button, LinkedIn Company Follow Plugin, and YouTube Subscribe Button (and more) that we’ll cover in this article all serve as social media follow buttons.

Social Media Share Links/Buttons

These links and buttons enable your website visitors and content viewers to easily share your content with their social media connections and networks. Adding these buttons to your content allows you to expand the reach of your content to new audiences and generate new visitors back to your website.

You should add social media sharing links/buttons to every piece of content you create, including landing pages, web pages, individual blog articles, email content, etc. The Tweet/Share Button, Facebook Like and Share Buttons, and LinkedIn Share Button (and more) that we’ll cover in this article all serve as social media sharing buttons.

Now, let’s dive into the most important social media buttons available for each of the top six social networks. (HubSpot customers: Many of these buttons come out of the box with HubSpot’s Social Media Apps.)

Social Media Buttons for Twitter

1) Twitter Follow Button

What It’s For:

The Twitter Follow Button is great for generating new followers for your Twitter account. Users can start following you on Twitter with just one click — without ever having to leave your site.

How to Add a Twitter Follow Button:

Visit https://publish.twitter.com/# and select “Twitter Buttons” to customize your button’s featured account (i.e. the account you want people to follow), size, and language. Then copy and paste the HTML code it generates where you want the button to appear on your website. (Note: For more customization options, such as showing your follower count next to the button, check out Twitter’s documentation here.)

See it in action. Follow HubSpot on Twitter:

2) Twitter Share Button

What It’s For:

Use this button to enable site visitors to easily share content (e.g. blog posts, landing pages, other web pages, etc.) with their networks on Twitter, extending the reach of your content to their connections.

How to Add a Share Button:

Visit https://publish.twitter.com/# to customize the look of the button, the text and URL within the tweet it generates, its language, and the option to add a via attribution, @mention, and hashtag. We recommend adding your company’s Twitter username to increase your account’s reach and generate new followers. Once customized, grab the HTML code for your new button and place it on your site where you want the button to appear. (Note: For more customization options, check out Twitter’s documentation here.)

See it in action. Tweet this blog post:

3) Twitter Hashtag Button

What It’s For:

This button is great for encouraging visitors to tweet about certain hashtags you’re promoting, like for events or specific marketing campaigns. Add these buttons to pages for these campaigns or events to spread and promote the event and its hashtag. (For more information about hashtag use, check out this blog post.)

How to Add a Twitter Hashtag Button:

Visit https://publish.twitter.com/# to customize your hashtag button. For example, if you’re promoting an event with a hashtag, you can grab the HTML code and place it your event’s website or registration page.

See it in action. Tweet about HubSpot’s annual marketing and sales event, INBOUND:

 

4) Twitter Mention Button

What It’s For:

Use this button to encourage website visitors to communicate with you via Twitter. Add this button to pages on your site like your ‘Contact Us,’ ‘About Us,’ or ‘Help’ pages. It’s great for customer support.

How to Add a Twitter Mention Button:

Visit https://publish.twitter.com/# to customize your button. Then grab the HTML code and paste it into your website’s HTML where you want the button to appear.

See it in action. Tweet a message to HubSpot:

5) Twitter Message Button

What It’s For:

Use this button to helps users connect with you via a private direct Twitter message. This is another great Twitter button to add to your site’s ‘Contact Us’ or ‘Customer Service’ pages so customers can easily connect with you for problem-solving.

How to Add a Twitter Message Button:

Visit https://publish.twitter.com/# to customize your button. Then grab the HTML code and paste it into your website’s HTML where you want the button to appear.

See it in action. Send a direct message to HubSpot:

6) Pre-populated ‘Tweet This’ Anchor Text Links

What They’re For:

Have you ever wanted to create an anchor text link that pre-populates a specific Twitter message for your visitors to share? We call these links ‘Tweet This’ links, and at HubSpot, we use them in blog articles a lot (click here for a great example).

Usually, these tweet links are used on landing pages to promote offers using specific messaging, and within content itself such as in blog posts. Similar to the official Tweet Button, ‘Tweet This’ links enable marketers to have more control over the message a visitor shares about their content on Twitter.

How to Add a ‘Tweet This’ Anchor Text CTA:

Luckily, there’s a great, free tool to help you easily create ‘Tweet This’ links for your content. Simply visit http://clicktotweet.com, enter the message you want to populate the tweet, and copy/paste the generated URL into your anchor text (e.g., “Tweet This!”).

As a best practice, include a URL in the tweet message to direct people back to the original piece of content you’re trying to promote, and be sure to shorten the URL to save room for the tweet copy. It’s also a great idea to include your business’ @username in the tweet to help increase reach.

See One in Action:

(Remember, you can customize the anchor text however you like.)

Tweet This Blog Article!

6) Twitter Website Widgets

What They’re For:

Twitter also enables you to create dynamic widgets as a way to showcase your Twitter activity on your website. Create a …

  • User Timeline Widget to show your most recent Twitter updates.
  • Search Widget to show search results in real time. (Tip: Use this to showcase tweets for a hashtag you’re promoting.)
  • Favorites Widget to highlight tweets you’ve marked as favorites. (Tip: Favorite only testimonials for your business and add this widget to your website’s case studies or testimonials page.)
  • Collections Widget to display hand-picked tweets about a specific topic. (Tip: Create a collection of positive tweets about the annual event you host and embed it on your events page.)
  • List Widget to showcase tweets from users on particular Twitter Lists you’ve generated (Tip: Create a Twitter list of your business’ employees and add this widget to your website’s careers page.).

How to Add a Twitter Website Widget:

Visit https://twitter.com/settings/widgets/new, click ‘Create New,’ select the type of widget you’d like to create, and customize your widget’s settings, preferences, appearance, and dimensions. Then grab the HTML code and place it on your website where you want the widget to display.

See One in Action (Example Shown Is the User Timeline Widget):

Social Media Buttons for Facebook

1) Facebook Follow Button (Formerly Called the Subscribe Button)

What It’s For:

Like Twitter’s Follow Button, the Facebook Follow Button enables you to increase your Facebook reach by making it easy for your site visitors to Like your business’ Facebook Page with just one click. The Follow Button displays your page’s number of Likes as well as faces of people who already like your page, using social proof to amplify its effectiveness.

How to Add a Facebook Follow Button:

Visit https://developers.facebook.com/docs/plugins/follow-button to customize your button. Then generate the code (available in HTML5, XFBML, IFRAME, or a URL), and place it on your website where you want your Follow Button to appear.

How They Look:

facebook-follow-count-box

See it in action. Follow HubSpot on Facebook:

 

2) Facebook Page Plugin

What It’s For:

The Facebook Page Plugin enables you to promote your business’ Facebook Page on your website/blog, highlight other users who have already Liked your page, display your follower count, and feature recent posts on your page. The box also allows visitors to like your Facebook Business Page with just one click — without leaving your site — enabling you to promote your Facebook presence and easily increase your page’s Likes.

How to Add a Facebook Page Plugin:

To generate a Facebook Like Box for your website, visit https://developers.facebook.com/docs/plugins/page-plugin. Include the vanity URL for your Facebook Page as well as your customization preferences. Then generate the code (available in HTML5, XFBML, IFRAME, or a URL), and place it on your website where you want it to appear.

See It in Action:

3) Facebook Send Button

What It’s For:

The Facebook Send Button enables users to share your content with specific friends, either via a private Facebook Message, to the group timeline of one of their Facebook Groups, or as an email to any email address. These messages consist of a link to the URL configured in the Send Button, a title, image, and short description of the link.

How to Add a Facebook Send Button:

To generate a Facebook Send Button, visit https://developers.facebook.com/docs/plugins/send-button and specify the URL you want people to share as well as the color scheme and font. Then generate the code, and paste it into your site where you want the button to appear. (Note: The send button is only available in HTML5 or XFBML, and it requires the JavaScript SDK.)

See it in action. Send this blog post:

 
 

4) Facebook Like Button

What It’s For:

Facebook’s Like Button is a button that enables users to easily give your content a virtual thumbs up. By clicking the Like Button, a story also appears on the user’s Facebook Timeline and in their friends’ News Feeds with a link back to your content, whether it’s a blog post or a specific landing page. Use this button to make it easy for visitors to endorse your content and share it with their Facebook connections, but keep in mind this button doesn’t allow them to add personalized messages to links before sharing them. To allow users to add a personalized message, use the Facebook Share Button (see below).

How to Add a Facebook Like Button:

Visit https://developers.facebook.com/docs/plugins/like-button to customize your Like Button and grab the code (available in HTML5, XFBML, IFRAME, or a URL) to place on your website.

How They Look

like-button-count-side

 

See it in action. Click to like this blog post!

5) Facebook Share Button

What It’s For:

Facebook’s Share Button acts similarly to the Like Button (sharing your content on their Timeline and in friends’ News Feeds), but it also gives users the option of adding a comment or message to the link when sharing it. This button also allows them to share the content in other ways — in Facebook Groups and in Facebook Messages to specific users.

How to Add a Facebook Share Button:

To generate a Facebook Share Button, visit https://developers.facebook.com/docs/plugins/share-button and specify the URL you want people to share as well as the width. Then generate the code, and paste it into your site where you want the button to appear. (Note: The share button is only available in HTML5 or XFBML, and it requires the JavaScript SDK.)

See it in action. Click to share this blog post!

 

 

6) Facebook Anchor Text Share Links

What They’re For:

There may be times when you prefer to use an anchor text share link over a button. These links are easy to create and can be added to web pages, blog articles, landing pages, or within content like ebooks and whitepapers.

How to Add Facebook Anchor Text Share Links:

To create your own Facebook share links, replace the orange highlighted URL below with the URL of the content you want to promote. Then link the full URL to the anchor text you want to appear in your content.

http://www.facebook.com/share.php?u=http://bit.ly/vOKpgC

See One in Action:

Share This Post on Facebook!

More Facebook Buttons: We’ve covered the most commonly used social media buttons for your business here, but to find all of Facebook’s official social media plugins in one place, visit https://developers.facebook.com/docs/plugins/.

Social Media Buttons for LinkedIn

1) LinkedIn Follow Company Plugin

What It’s For:

The LinkedIn Follow Company Plugin, similar to Twitter and Facebook’s follow buttons, makes it easy for visitors to follow your Company Page on LinkedIn. This enables you to increase your business’ reach on LinkedIn.

How to Add a LinkedIn Follow Company Plugin:

Visit https://developer.linkedin.com/plugins/follow-company#! to configure your button. There are a few different styles to choose from, with options to show your follower count above, to the right, or not at all. Then grab the code for your site.

How They Look

follow-button-right

See it in action. Follow HubSpot on LinkedIn:

2) LinkedIn Company Profile Plugin

What It’s For:

If you want something more robust than the Follow Company Plugin, LinkedIn’s Company Profile Plugin is a good alternative. Users will not only be able to follow your company via the plugin, but they’ll also see an at-a-glance overview of your company, which includes your company summary, location, logo, and number of employees.

How to Add a LinkedIn Company Profile Plugin:

Build your Company Profile Plugin by visiting https://developer.linkedin.com/plugins/company-profile-plugin, entering your company name, and selecting your desired display mode. You can choose to display everything in-line (see example below), or go for a hover effect that expands the simple follow button to show more information about your company. You can also choose whether you want visitors to see a list of their LinkedIn connections who work at your company. Then grab the code to embed the plugin on your site.

See It in Action (In-line Display Mode):

Note: For personal brands, LinkedIn’s Member Profile Plugin offers similar functionality. Check it out here.

3) LinkedIn Share Button

What It’s For:

Adding LinkedIn’s Share Button enables visitors to easily share your content with their connections on LinkedIn, whether it be a blog post, a landing page, or another web page. Like Facebook’s Like and Share Buttons and Twitter’s Tweet Button, incorporating this button can help extend the reach of your content to the LinkedIn audience and drive traffic back to your site.

How to Add a LinkedIn Share Button:

To create and install this button, visit https://developer.linkedin.com/plugins/share, specify the URL you want to drive traffic to, and choose your button’s style. Similar to LinkedIn’s Follow Company Plugin, you can choose to show the share count above, to the right, or not at all. Then generate your code and add it to your site where you want the button to display.

How They Look:

linkedin-share-button-above

See it in action. Share this blog post on LinkedIn:

More LinkedIn Buttons: Although we’ve covered the most commonly used buttons above, you can find all of LinkedIn’s official social media buttons and plugins in one place at http://developer.linkedin.com/plugins.

Social Media Buttons for YouTube

1) YouTube Subscribe Button

What It’s For:

This button is an easy way for organization to promote their YouTube video channels. You can embed this button on your homepage or ‘Contact Us’ page to increase the reach of the content you promote on your channel and to increase your subscriber base.

How to Add a YouTube Subscribe Button:

To create a YouTube Subscribe Button, visit https://developers.google.com/youtube/youtube_subscribe_button, enter the name of your company’s YouTube channel, select a button size and color theme, decide whether you want to display your logo, and decide whether you want to display your follower count shown or hidden. Then, copy and paste the code onto your website where you’d like the button to appear.

How They Look:

youtube-3.png

See it in action. Subscribe to HubSpot’s YouTube channel:

 

Social Media Buttons for Pinterest

1) Pinterest Follow Button

What It’s For:

Just like the other popular social networks, Pinterest also offers a Follow Button to enable you to promote your Pinterest presence and generate new followers for your account.

How to Add a Pinterest Follow Button:

Visit https://developers.pinterest.com/tools/widget-builder/#do_follow_me_button, and configure your button by typing in your Pinterest account’s URL and account name. Click ‘Build It’ to generate the code, and paste that into your website.

See it in action. Follow HubSpot on Pinterest:

2) Pin It Button

What It’s For:

This is Pinterest’s share button, enabling users to share your content on Pinterest and expand its reach. The Pin It button is great for visual content. Place these buttons next to images, infographics, and other visual content on your site.

How to Add a Pin It Button:

Visit http://business.pinterest.com/widget-builder/#do_pin_it_button to create your Pin It Button. Specify the URL where the image lives, the image URL, and select the design specs of the pin. Then, copy the generated embed code to use on your website.

How They Look:

pin-it-no-count

See it in action. Pin this blog post:

More Pinterest Buttons: Other Pinterest widgets include a Profile Widget for showing a preview of your pins, a Board Widget for showing off specific pinboards, and a Pin Widget for showing off specific pins. Build them at https://business.pinterest.com/en/widget-builder.

Social Media Buttons for Instagram

1) View on Instagram Badge

What It’s For:

Instagram offers a View on Instagram badge for organizations to promote their accounts on their blogs and websites. The badge also helps organizations promote their social media accounts without web visitors having to navigate using their mobile devices, which was the only means of accessing Instagram until 2013. The badges keep visitors looking at your content and engaging with you on the same web browser.

How to Add an Instagram Badge:

Visit instagram.com/accounts/badges and log into your Instagram account. Select the style of badge you want to display on your website or blog, copy the generated embed code, and paste it onto your blog or website. You can also download the Instagram camera icon if you want to design your own custom View on Instagram badge.

How They Look:

instagram-4.png

See it in action. View HubSpot’s Instagram:

Instagram

Note to Sharers: Social Media Terms of Service

Before modifying social media buttons on your website, take a look at the Terms of Service for Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram. Modifying logos and branding could result in your website being penalized, so when in doubt, use the exact logos populated by the widgets we’ve listed above. Happy sharing!

Editor’s Note: This post was originally published in December 2011 and has been updated for accuracy and comprehensiveness.

free social media content calendar template


HubSpot Marketing Blog

Attempted coup in Turkey seen live on social media despite blockages

Turkish Prime Minister Recep Tayyip Erdogan


(Reuters) – The attempted military coup in Turkey exploded across social media late on Friday despite restricted access to Twitter, Facebook and YouTube during the first hours of the putsch.

Turkish President Tayyip Erdogan, an avowed enemy of social media who has frequently madeTwitter and Facebook a target, addressed the country via a FaceTime video call that was shown on TV.

He also tweeted: “I call our nation to the airports and the squares to take ownership of our democracy and our national will” and retweeted posts from the prime minister and the official presidency account condemning the coup.

Critics of Erdogan were quick to note the irony of his using a medium that he has repeatedly denounced to save his own presidency.

At the same time, both supporters and opponents of the coup inundated social networks with commentary and images, many of them live videos.

Vivid but often confusing scenes from Turkey unfolded on screens across the world as videos showed explosions at the Turkish parliament, helicopters firing on protesters and opponents of the coup standing in front of tanks.

“It’s almost 2 a.m. and mosques across Istanbul are relentlessly calling people to the streets to resist and protest the military coup,” wrote Twitter user Ceylan Yeginsu.

Backers of the coup criticized Erdogan’s rule, using social media to urge government opponents to take to the streets.

A map of all Facebook Live videos showed dozens of live streams coming out of Turkey, including videos of hundreds of people gathered out on the streets. On Twitter, users shared images and videos of scenes in Istanbul and Ankara, with gunshots heard in the background of some videos.

Turkey’s military said on Friday it had seized power, but the prime minister said the attempted coup would be put down and Erdogan himself later vowed to punish the plotters.

During the initial phases of the uprising by a section of the military, it was difficult or impossible to access social media for many users except by using a “virtual private network” to bypass local internet providers, local residents and monitoring groups said.

Twitter said it suspected an “intentional slowing” of its traffic. YouTube said it was aware of reports that its site was down in Turkey although it was not experiencing any apparent technical difficulties, indicating that an order to restrict access came from within Turkey.

It was not immediately clear whether the government or another actor ordered blockages, but it later appeared that service had been restored.

Hotspot Shield, an app that allows users to connect to virtual private networks, said it saw a more than 300 percent increase in new downloads in Turkey within two hours of the coup becoming public knowledge.

The Turkish government under Erdogan has repeatedly moved to block social media in periods of crisis and political uncertainty.

(Reporting by Yasmeen Abutaleb in San Francisco; Edited by Jonathan Weber and Tom Brown)

Get more stories like this on TwitterFacebook

Social – VentureBeat

How to Create the Perfect Social Media Calendar

Social Media

Like any other marketing technique, social media marketing should be planned out. Here’s how to create a social media calendar.

The Must-Use Guide for Creating the Perfect Social Media Calendar

Social media is hard! And building an audience even harder! (We even wrote about it!) Hard does not mean impossible and it certainly doesn’t mean that you shouldn’t have fun along the way nor try and make the process as painless as possible. That’s where a social media calendar comes in… I know you weren’t expecting that! Well ok maybe it’s not the answer to everything, but it can certainly help you get a better handle on things and remove some of the stress…
See all stories on this topic