The Importance of Personalization


Your buyers want you to understand their needs better. Make sure you are sending them offers they want this holiday season.

Consumers To Retailers: Prove You Know Me Better

Retailers are obsessed with connecting with consumers online, but as the holiday season gets underway, findings from a recent study reveal a wide disconnect between retail realities and consumer expectations. Holiday retail sales are on track to hit $1 trillion for the first time in 2015, up from $960 billion in the year prior, according to Richard Feinberg, a Purdue  University professor of retail management. Feinberg credits job growth, consumers’ willingness to spend, lower unemplo
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