Digital marketers need to include publishing valuable content as part of their marketing strategy. Here’s a good article about the importance of publishing fresh content, and a strategy on how to do it.
Why Publishing Is the Fifth “P” of Marketing
Anyone who’s taken a Marketing 101 class in the last 30 or 40 years has likely been introduced to the subject with the concept of the “Four P’s” of marketing. The four P’s are a widely used mnemonic device coined by the head of the American Marketing Association in 1953 meant to help illustrate the role of a marketer. They include: product, pricing, placement and promotion. For a long time these four P’s were sufficient to explain the entirety of what markete
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