Why Advertisers Should not Ignore Gen Xers

Customers

Although Gen Y younger people do more online shopping and are heavier users of digital and social media, Gen X middle-aged people are spending the most money online.

Analyst: Advertisers cannot ignore Gen Xers

As it turns out, millennials are the ones doing the most online shopping but they’re not the ones spending the most money.  A new report by Comscore, on the digital habits of millennials, found that the 35- to 54-year-old segment, also known as Gen Xers, are spending the most money online. So why are advertisers intensely focused on young spenders? Gian Fulgoni, co-founder of Comscore, told CNBC’s Squawk Alley it has to do with brand loyalty. “It’s believed that if you can establish
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