Charles Kush is an inspirational leader with extensive experience building and growing businesses, maximizing profitability, reducing costs, and streamlining operations. He's a very knowledgeable, creative, and innovative problem solver with a unique blend of deep technical competence combined with broad business, management, marketing, and sales expertise. Charles is a strong decision maker with proven success in developing and executing business plans and turning around troubled operations for both large and medium-size, as well as small start-up businesses.
As Founder, President and CEO of CREATIVE PRODUCTS, he created and executed a strategic business plan and directed all aspects of marketing, sales, and operations for the consumer e-commerce shopping site. He designed and built the entire technological infrastructure for the company, cultivated relationships with key vendors/suppliers, and forged strategic alliances with channel partners. Charles created innovative marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), e-mail marketing, and third-party online marketplace distribution for the company. He implemented robust Web analytics to track the company's performance and ensure attainment of high ROI and ROAS metrics. He also developed and implemented a category-leading affiliate program to grow sales on a revenue share basis, attracting many quality affiliates.
Prior to CREATIVE PRODUCTS, Charles joined Beechwood Data Systems, a fast-growing professional services organization. Charles served as Program Director for the Northeast Region, where he led teams of more than 100 professionals in designing and deploying telecommunications software solutions for corporate clients. He directed sales, marketing, and operations strategies to expand the practice and ensure effective management of existing accounts. He launched a new sales/program office based in Virginia for the key Mid-Atlantic market, and developed a strategic partnership with a billing and customer care solutions ISV, subsequently selling and directing the implementation for the company's first billing system contract. Beechwood was successfully acquired by Capgemini during Charles' tenure.
Before Beechwood/Capgemini, Charles served in numerous management roles within AT&T. He conceived and oversaw the strategic planning and development of a key nationwide executive dashboard/management system for tracking service performance on critical business systems, winning high acclaim within the company. Using process quality management and improvement techniques, he helped turn around the struggling network-based interactive voice services organization within the company, creating a more efficient and profitable business unit. He established stringent standards and practices for software development, project management, and systems management, and utilized business process optimization techniques to streamline business practices and realize significant cost reductions within the company. These efforts earned him several prestigious awards and accolades.
Prior to his tenure at AT&T, Charles served as a Manufacturing Project Engineer for ITT Electronic Systems. In this capacity, he directed the conversion of advanced military product designs into production, ensuring outstanding production quality to keep the US Military safe in combat. He received two separate Presidential Citations for his work.
Charles has developed proficiencies for numerous technologies and industries as a result of his leadership in these businesses. He is regularly sought after by global private equity firms, venture capitalists, hedge fund and mutual fund managers, and investment bankers for his expertise in the areas of technology, communications, Internet marketing, and new media. He provides expert-level strategy consulting, enabling clients to make informed investment decisions.
Charles is a strategic thinking, visionary, and dynamic executive with the ability to guide teams and transform organizations in a rapidly changing business environment. His demonstrated track record in developing innovative solutions and surpassing expectations while improving bottom-line profits is further evidence of his passionate leadership style.
