Charles Kush is an innovative and vision-driven leader with a wealth of experience transforming business objectives into results via forward-looking strategic planning and execution. He has an impressive depth and breadth of expertise spanning all aspects of operations, with special expertise in digital marketing, ecommerce, omnichannel retail, and Internet technology.
Charles has a history of success in corporate and consulting roles, elevating business results for enterprises across industries and growth stages. He blends natural technical aptitude with well-developed business acumen; he’s demonstrated a proven capacity for pinpointing avenues for turnaround and transformation, including via cost reduction, process optimization, and technology integration. Charles is known for his impeccable integrity, energetic motivational leadership, persuasive communication, and superior professional judgment at all times.
As an executive management consultant and business advisor, Charles engages his full scope of expertise while delivering strategic consulting services for private equity, venture capital, and institutional investment clients. He provides thought leadership to analyze businesses, explain technologies, discuss competitive dynamics, provide market outlooks, and make recommendations to maximize business growth and profitability with specific focus in areas of ecommerce, omnichannel retail, digital marketing, and Internet technology solutions. He’s regularly solicited as the go-to leading expert and top business advisor on acquisitions, investments, and turnarounds, successfully advising hundreds of business clients.
As a Board Advisor for RKTech, he provides strategic guidance and insights to assist the company in capturing new customers, identifying potential merger and acquisition opportunities, and defining growth goals. He plays a key role in shaping business strategies and driving the company’s expansion, leveraging extensive industry knowledge and expertise.
Charles is also a Director on the Board of Directors of the Better Business Bureau Serving New Jersey, where he directs, advises, governs, and oversees the policies of the BBB, ensuring ethical business practices and marketplace trust. He exercises control over the BBB’s affairs, finances, funds, and property, and contributes strategic direction, leadership, and decision-making. This includes monitoring compliance, driving operational improvements, enhancing financial performance, fostering stakeholder relationships, representing the BBB, and promoting its mission.
As the Vice President of Information Technology, Ecommerce for The Children’s Place, he was recruited to lead the ecommerce technology function for a billion-dollar children’s apparel retailer, engaging teams in development and implementation of strategic projects to improve ecommerce functionality and interoperability within the enterprise.
Prior to The Children’s Place, Charles was the Chief Operating Officer and Chief Information Officer of eFashionSolutions, where he was sought out to direct and oversee business and technology operations for a leading supplier of ecommerce solutions serving the fashion and apparel industry. He directed daily operations while guiding execution of strategic initiatives for creative/interaction design, the photography studio, merchandising, marketing, ecommerce, IT, warehouse management, fulfillment, and customer service solutions.
As Founder, President and CEO of CREATIVE PRODUCTS, Charles built and continues to foster year-over-year growth of a B2C ecommerce retailer and B2B digital marketing agency. He steers development of short- and long-range business plans impacting sales, marketing, and operations to capitalize on existing and emerging market opportunities, and cultivates relationships with vendors, suppliers, clients, and marketing partners.
At Beechwood Data Systems, Charles served as Program Director for the Northeast Region, where he led teams of more than 100 professionals in designing and deploying telecommunications software solutions. He directed sales, marketing, and operations strategies to expand the practice and ensure effective management of existing accounts. Beechwood was successfully acquired by Capgemini during Charles’ tenure.
Before Beechwood/Capgemini, Charles served in numerous management roles within AT&T. He conceived and oversaw the planning and development of a key nationwide executive dashboard/management system, winning high acclaim within the company. He also established stringent standards and practices for software development, project management, and systems management to streamline business practices and realize significant cost reductions. These efforts earned him several prestigious awards and accolades.
Prior to his tenure at AT&T, Charles served as a Manufacturing Project Engineer for ITT, where he directed the conversion of advanced military product designs into production, ensuring outstanding production quality to keep the US Military safe in combat. He received two separate Presidential Citations for his work.
Charles earned a Bachelor of Science degree in Mechanical and Aerospace Engineering from Rutgers University, School of Engineering. He is Google Ads Search Certified, Microsoft Advertising Search Certified, Facebook Blueprint Agency Trained and is a GetResponse Email Marketing Certified Expert. He also holds a real estate license from the State of New Jersey, is a certified personal trainer and sports nutritionist, and is published in Marquis Who’s Who. In his spare time, he enjoys fitness activities, travel, investing, supporting animal rights, and researching the latest technologies.
Specialties and Expertise
Strategic Leadership | Business Turnaround | Cost Reduction | Digital Marketing | Ecommerce Strategy | Omnichannel Retail | Information Technology (IT) | Artificial Intelligence (AI) | Operations | Revenue Growth | P&L Management | Process Automation | Partner Relations | Alliance Building | Management Consulting | Customer & Vendor Relationships | Negotiations | Governance | Portfolio Management
Strengths and Experiences
Board Member, Board Director, Board Advisor, Operating Partner, Managing Partner, General Partner, Principal, Managing Director, Executive Director, Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Digital Officer (CDO), Chief Marketing Officer (CMO), Chief Information Officer (CIO), Chief Technology Officer (CTO), President, Executive Vice President (EVP), Senior Vice President (SVP), Vice President (VP)