Monthly Archives: November 2016

Who are the 30 fastest growing companies in Europe?

This is a question we ask ourselves. Every year we search for the answer and for 2016, we’re proud to announce it to you. Congrats to Lesara for claiming the number one spot! Download the full list of the 30 fastest growing companies But that’s not all. For the fourth year in a row, TNW and Adyen joined forces to organize the Tech5 competition in which we scour The Netherlands, the UK, Spain, France, Germany and Sweden for the fastest revenue-growing companies. We organize nominee dinners to announce the individual country winners. In May, all winners will be invited to TNW Conference 2017 for the…

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The Next Web

Eagle Flight and Star Trek: Bridge Crew to support cross-platform VR play

The VR landscape is one that’s fundamentally fragmented. Several manufacturers have their own devices, including Oculus, HTC, and Sony, and they’re all inherently different. But thankfully, this isn’t going to get in the way of some good old-fashioned multiplayer gaming, as Ubisoft just introduced cross-platform multiplayer to Eagle Flight. Now, no matter what system you use, you’ll be able to play with your friends who also have a copy of the game. Eagle Flight was one of the standout VR games demonstrated at E3 earlier this year, and it’s nice that it’s not going to be hamstrung by the ongoing headset…

This story continues at The Next Web

The Next Web

These were the 10 biggest European tech stories this week

European currencies

Happy Friday Saturday! This week, tracked 5 technology M&A transactions, one IPO and 63 tech funding deals (totalling €125.5 million) in Europe, Turkey and Israel.

Here’s an overview of the 10 biggest European tech news items for this week:

1) Skyscanner has been acquired for £1.4 billion by Chinese online travel company Ctrip (mostly in cash). The Edinburgh-based flight meta search company will continue to operate independently.

2) Facebook will hire an extra 500 workers in the UK when it opens a new headquarters in London, increasing its British workforce by half.

3) Microsoft is set to gain EU approval for its $ 26 billion buy of professional social network LinkedIn with tweaks to concessions aimed at addressing competition concerns, sources told Reuters.

4) France-based Wynd has secured €30 million from Sodexo Ventures, Orange Digital Ventures, Bpifrance and others to take its point-of-sale solution to international markets.

5) PM Theresa May to announce £2 billion annual fund to boost UK tech and science.

6) Paris-based Agricool has raised $ 4.3 million to harvest fruits and vegetables in shipping containers.

7) German interactive music TV channel has filed for insolvency.

8) Paris, France-based investment firm Idinvest Partners has held the initial closing of its second capital growth fund at €250 million.

9) Monsanto has agreed to acquire VitalFields, an Estonian farm management software company, for an undisclosed amount.

10) Latvia has passed a new ‘innovation and startup tax law’ to double venture capital in the country.

Bonus link: Europe’s software industry brings a total value-added GDP of €910 billion to the EU’s economy, whether direct, indirect, or induced, according to a report from BSA, The Software Alliance.

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Deals – VentureBeat

Banks reportedly seek to invest $59 million in blockchain startup R3

global blockchain

(Reuters) – Banks involved in the blockchain consortium R3 CEV have expressed interest in investing $ 59 million in the company’s first funding round, less than half its overall target, a person close to the deal said on Friday.

R3, a New York-based startup, is seeking to raise $ 150 million from its members and strategic investors to fund its activities focused on developing blockchain-based technology for the financial services sector.

It had originally sought to raise $ 200 million, offering prospective investors a 90 percent stake in a new entity it would have run but restructured the deal to $ 150 million in return for a 60 percent stake in itself.

It has invited its original 42 bank members to invest first and will subsequently reach out to the other roughly 30 banks it works with as well as external companies, the person said. It plans to raise the overall amount over the next nine to 12 months.

Of those original members, 36 have expressed indications of interest through stakes ranging from $ 3.5 million to $ 1 million each, the person said, declining to be named because the fundraising is private.

Goldman Sachs, Morgan Stanley, Banco Santander and National Bank of Australia have opted out of the fund-raising and are planning to leave the consortium, Reuters reported on Monday.

JP Morgan Chase has not yet made a commitment to invest but does not plan on leaving the consortium, according to a person close the bank.

Australia’s Macquarie bank has also not expressed interest in investing but is looking to remain a member of the group’s blockchain lab, a division that leads testing of new applications, according to a person familiar with the deal. Macquarie declined to comment.

Launched in September 2015, R3 has rapidly gained the backing of some of the world’s largest banks including UBS , Deutsche Bank  and HSBC. Its blockchain consortium and development lab count a total of 70 members, who have so far paid membership fees to participate.

The startup is part of a growing cohort of young companies looking to help large financial institutions adapt blockchain technology to carry out financial processes, such as making international payments or settling trades in securities.

Blockchain, which first emerged as the system underpinning the cryptocurrency bitcoin, is a distributed ledger of transactions maintained by a network of computers on the internet without the need of a central counterparty.

Banks are hoping that it can be deployed in finance to simplify some of their processes and slash back office costs.

(Reporting by Anna Irrera and Jemima Kelly; Editing by Carmel Crimmins and Cynthia Osterman)

Deals – VentureBeat

7 Marketing Automation Mistakes You Can’t Afford to Make


I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions.

Think of marketing automation like auto-deducting money from your checking account and putting it into savings: The automatic process lets you invest in your future goals in an easier way than if you did it manually.

Marketing automation can play a significant role in the success of your inbound marketing strategy, but there is a right way and a wrong way to use it. Learn more about HubSpot's latest tools to power your growth here.

We want to help you understand marketing automation, and how and when to use it to your organization’s benefit. In this post, we’ll discuss traps marketers can fall into when incorporating marketing automation and alternatives that solve for these challenges.

What Is Marketing Automation?

Quite simply, marketing automation refers to the software that exists to automate marketing actions — actions like email, social media, and more. All of these automated actions are designed with the concept of lead nurturing in mind. In other words, marketers are creating and automating various types of content with the goal of actively attracting, qualifying, and moving prospects through the sales funnel towards a purchase.

And the marketing automation industry is huge — Emailmonday estimates that 49% of companies use marketing automation software, and Marketing Automation Insider estimates that the industry is worth $ 1.62 billion per year.

The trouble is, because marketing automation software has grown so significantly as a part of the inbound marketing movement, some marketers aren’t adopting it correctly. Let’s dig into some of the most common marketing automation mistakes below.

7 Common Marketing Automation Mistakes (And How to Fix Them)

1) You’ve invested in marketing automation without an inbound lead generation strategy.

The Problem:

You’ve purchased and started using marketing automation software, but you don’t have a strong content strategy in place yet. As a result, you aren’t attracting enough qualified leads to your website, so the ROI of your marketing automation software is low.

To solve this problem, you might be considering buying an email contact list to build the size of your database.

The Solution:

Before you buy an email list, don’t.

You see, it’s not a sound lead generation strategy to purchase email contact lists for a few reasons. For one, people don’t generally like being contacted unsolicited, and you don’t want to irritate potential customers. Additionally, purchased email lists have generally high churn rates — because the leads are often unqualified — meaning your database won’t have the long-term growth that you’re looking for.

Instead of going that route, focus on developing an inbound marketing strategy aimed at attracting folks that actually want to hear from you. Write blog posts, create content offers, calls-to-action, and landing pages, and optimize your website so it will rank well in organic search. These efforts will ensure that your content is being discovered by your audience. Then, once you start generating more leads, you’ll be able to nurture them effectively with automated emails and social media posts.

2) You don’t have a goal for your marketing automation.

The Problem:

You’re sending out multiple automated email and social media messages without an end goal in mind. 

The Solution:

Take advantage of the ease of use marketing automation software provides and invest time and efforts into determining your goals first. Once you have them, you’ll want to assign these goals to each automated effort — social media, email workflows, and so on — to ensure it’s easy to track progress.

After all, marketers need a way to measure success when it comes to marketing automation, and one means of doing so is by evaluating goal attainment. For example, here at HubSpot, the Visual Workflows App (currently in beta) lets you set a specific goal for each automated workflow. A goal might be a new lead transitioning into a marketing-qualified lead based on certain behaviors, such as downloading a specific number of content offers.

HubSpot Visual Workflows also allows you to track the percentage of contacts in each workflow that achieve the goal, which is another great way to measure the success and ROI of your marketing automation.

3) You don’t segment your email list.

The Problem:

You have a database full of qualified leads, but you’re using marketing automation software to blast out tons of emails that aren’t customized at all. As a result, your leads are churning because your emails aren’t useful to them.

The Solution:

Develop a lead nurturing strategy that includes email list segmentation so you’re sending specific emails to specific people that they’re more likely to open.

According to the Direct Marketing Association, 77% of email marketing ROI came from targeted, segmented campaigns in 2015, and segmented emails generate 58% of all revenue. Seems like a must-have strategy, right? Unfortunately, only 42% of email marketers are sending targeted messages.

With the right marketing automation software, it’s easy to execute an email list segmentation strategy that delivers strong results. For example, HubSpot customers can use the Visual Workflows App to target their emails based on dozens of criteria, both demographic and behavioral.

Need inspiration? We recently published a blog post with 30 ideas for email list segmentation from real brands.

4) You send too many emails.

The Problem:

Perhaps your email list isn’t segmented, or maybe you’re a little overzealous with your marketing automation software. Whatever the reason, you’re annoying potential prospects by sending way too many emails.

The Solution:

Strategically send fewer emails.

When it comes to your email database, focus on quality over quantity. It’s better to have a lower volume of leads with higher engagement rates than a massive database of people who don’t open your emails.

Why? Because higher quality leads are more likely to become customers.

A staggering 78% of customers recently surveyed by HubSpot Research have unsubscribed because the brand was sending too many emails. To avoid sending one of many such emails, make sure that every single email you send provides value to leads in a way that they won’t be able to help but click.

5) You’re only automating your email marketing strategy.

The Problem:

You use your marketing automation software to send out emails, and not much else.

The Solution:

Take advantage of all of the features your software offers to maximize efficiency.

There are probably a lot of little tasks over the course of your work day that don’t seem time consuming individually. However, if you add up all of the time you spend posting on social media, updating contact information, and other tasks, you end up with a large chunk of your day spent on things that can probably be automated.

Poke around your marketing automation to see which processes you can make more efficient. For example, in the HubSpot software, users can bulk update lead contact information instead of clicking into each record and changing details there.

The more processes you automate, the more time you’ll have each day to strategize with your team about content, lead generation, and lead nurturing tactics to keep attracting quality leads to your site.

6) You’re only sharing your marketing automation efforts within your marketing department.

The Problem:

You have marketing automation set up only for email marketing, social media, and other lead activities that are only impacting your marketing team’s bottom line.

The Solution:

Use a “smarketing” approach, and make your marketing automation work for sales reps as well.

Think bigger than just the marketing team: What processes would help your sales team if they were automated?

For example, if there were a process in place that alerted reps to when their leads were checking out parts of your website, that would help inform their next call or email. When a lead fills out a form, it could trigger a specific email send from marketing and a follow-up call from their sales rep. Marketing automation software also helps users set follow-up tasks and to-do lists, which reps could use to keep track of the many leads they’re working at a given time.

Take your sales and marketing alignment to the next level by making processes easier for team members across the board to achieve their goals with the help of marketing automation.

7) You use too many different tools.

The Problem:

Roughly half of marketers use marketing automation software, and those who do often combine different strategies into a “Frankensystem” of tools to achieve their bottom line.

For example, they might start on a whiteboard, move to a spreadsheet, then shift onto an online flowchart maker, and only then will they use marketing automation software. This system is problematic in a few ways — it’s time consuming, numbers can be incorrectly analyzed, and communication is complicated.

The Solution:

Invest in all-in-one marketing automation software.

The point of marketing automation is to make things easier and more efficient, and your team won’t achieve that if you’re spending too much time updating different documents or manually targeting your leads database.

All-in-one marketing automation software offers a variety of criteria options to target your audience, as well as visualization tools so you can see how your marketing automation efforts are working together. That means you’ll be spending less time writing out numbers and emailing spreadsheets to your team members, and more time implementing strategies designed to qualify leads.

What’s the biggest challenge you encountered when you purchased marketing automation software? Share with us in the comments below.

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Tips on Taking the Best Photos at Demonstrations and Protests

Tips on Taking the Best Photos at Demonstrations and Protests

It’s crucial that you take high-quality photos during a demonstration. They can make the difference between having 20 people see your message and reaching 20,000. Captivating photos and video footage can help a local event garner attention all over the country. The best images tell a clear story, capture the essence of the event, and make viewers feel like they are part of the action.

Working with a PETA outreach coordinator, you can take your activism for animals to the next level. Check out the tips below to help you get some great images from your demo and learn how to send them to PETA. We may be able to promote your event to our millions of social media followers and website readers.

When taking photos, be sure that they will answer these questions:

What’s the issue?

Whether you’re protesting against a circus that abuses animals or a restaurant that serves foie gras, anyone who sees your photos should immediately grasp what the issue is and how it causes animals to suffer. Treat this as an opportunity to educate people who are unfamiliar with the type of cruelty that your demo aims to expose.

What’s the tone?

Whether the demo is silly and lighthearted, dramatic and serious, or downright sexy, your photos should elicit a clear emotion in viewers. If, for example, your event is meant to be shocking, then photos of smiling people probably aren’t your best bet.

What makes this event special?

Your photos should make viewers stop to take a closer look. People consume media very quickly these days, so give them a reason to pause as they scroll through their Facebook news feeds. Anyone can stand at the side of a road holding a sign, so try to focus on the more eye-catching elements of the demo. If a mascot is at your event, be sure to get some shots of that. Images of children, workers in uniform, and any animal companions who have come with their guardians also tend to stand out.

These are the shots that you should always get:

The Signage

Your message is, after all, what you are trying to convey through your pictures. The signs that you photograph shouldn’t feature too many words. Pick ones with succinct, straight-to-the-point, punchy messages. Make sure that your shots of them are clear and the words are legible.

The Peak of the Action

Have your camera ready both at the beginning of the event and at points when people are most active. Demos taking place in a busy area inevitably attract more attention, so be ready for the public to get involved in one way or another. Get some shots at times when the most activists are present so that people will know that your event was a big deal.

Demo at opening of Canada Goose flagship store

The Whole Scene

Photograph the “big picture” surrounding the demo. Are you protesting outside a storefront or corporate headquarters? If so, make sure that the logo of the targeted company is visible, perhaps on a window or awning above where the activists are standing—or maybe even on the side of a building. If you’re outside an animal-unfriendly event, try to get some photos in front of the entrance or near any promotional banners that the organizers have hung. People need to know where the protest is taking place, as that will help them understand why it’s happening.

Crowd Reactions

If you’re handing out food, show people eating it. If you’re playing a sad video, capture people crying. If you have head-turning visuals, photograph the surprise on the faces of passersby. When people see others reacting, it can help shape how they react.

Some Impactful, Close-Up Shots

Ask one person with a sign to take a few steps out from the bulk of the action. Individual stories sometimes have a greater impact than the “big picture.” The full scope of animal abuse can be hard for people to take in, so showing a close-up of one person in front of the crowd helps viewers place themselves in the shoes of that activist.

Here are some final tips:

Come prepared. If you know in advance where the demo will take place, you can scope out the location beforehand. Take some test shots the day before. Note where the sun falls. See how much foot traffic the area typically experiences. That way, you won’t have to figure out all the details on the fly.

If you know there will be children present, be sure to bring something (a pen and paper or your cell phone) with which to record the contact information of their parents or legal guardians. If you provide PETA with their e-mail addresses, we can follow up by sending forms to request consent for using photos of their children.

If professional photographers show up, pay attention to what they do. You might not be a pro, but that doesn’t mean your shots can’t be just as powerful as those taken by someone working for a news wire or local TV station. If you’re unsure where to start, take inspiration from what the experts photograph. Just be sure to remain respectful. Remember: They’re there to get more eyes on the demo, too.

Then, send your photos to us.

If you’re already working on your demo with a PETA outreach coordinator, just e-mail your photos to your contact with a clear subject line and a one- or two-sentence explanation of the event for reference.

If you’re unsure which coordinator to contact, you can consult our handy map.

Never stop fighting for animals. There are plenty of other ways you can help animals through activism. Learn more now:

The post Tips on Taking the Best Photos at Demonstrations and Protests appeared first on PETA.

Action – PETA

Oracle acquires DNS provider Dyn

At 2016 Oracle OpenWorld in San Francisco.

Database technology giant Oracle has announced plans to acquire Dyn, a New Hampshire-based company that operates a platform to optimize websites’ performance. It includes monitoring and controlling applications and infrastructure with data and analytics to reroute traffic. Terms of the deal were not disclosed.

Founded in 1998, Dyn says that eight of the top 10 internet services / retail companies in the Fortune 500 use its services, and the company raised a chunky $ 50 million back in May, taking its total funding to around $ 100 million.

Dyn’s DNS service acts as a bridge between human-readable domain names and IP addresses that the internet is able to understand. Today’s news comes a month to the day after mass internet disruption was caused by a DDoS attack on Dyn’s DNS service, affecting many of its big-name clients, such as the New York Times, Reddit, Twitter, Spotify, and eBay.

As a result of the acquisition, Oracle says it will extend its cloud computing platform and offer its enterprise clients a “one-stop shop” for Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS). “Oracle already offers enterprise-class IaaS and PaaS for companies building and running Internet applications and cloud services,” explained Thomas Kurian, president of product development at Oracle, in a press release. “Dyn’s immensely scalable and global DNS is a critical core component and a natural extension to our cloud computing platform.”

Dyn represents Oracle’s ninth known acquisition in 2016.

Deals – VentureBeat

Gay dating app Hornet raises $8 million, its first institutional funding

Hornet Logo

Hornet, a dating app that touts itself as “the world’s second largest gay social network,” announced that it has raised $ 8 million in its first round of institutional financing. The Series A round was led by Shanghai-based VC firm Ventech China, and adds to the $ 500,000 angel round Hornet raised back in 2012.

Founded out of San Francisco in 2011, Hornet serves to “strengthen” the gay community by “providing quality social interactions with more ways to meet and engage in local gay communities,” the company says. It recently made its first acquisition, snapping up gay city guide Vespa for an undisclosed amount, with Vespa’s places and events data integrated into Hornet in a major refresh earlier this month.

Vespa says that it’s now the top gay social network in some markets, including Russia, Brazil, France, and Taiwan, with three million active users each month across the board, or half of what Grindr counts. Indeed, Grindr is among the best-known gay online communities, and earlier this year it too nabbed its first ever institutional funding, closing a $ 93 million round after nearly seven years of bootstrapping. Similar to Hornet, Grindr’s investment also emanated from China, with gaming giant Beijing Kunlun Tech Company buying a 60 percent stake in the company, valuing it at around $ 155 million.

Hornet says that its cash influx will be used to “support rapid business growth and user adoption” around the world.

“We are excited to work with our new investors to further our mission and engage our community,” explained Christof Wittig, Hornet CEO, in a press release. “Hornet brings interaction and an experience that builds relationships and helps form meaningful connections to local communities. We will invest heavily into making our vision for a fully connected gay community a reality.”

Ventech China has invested in at least one other gay community app — it participated in the Series C round of China’s Blued in June this year. Blued is big in Asia, and has claimed to be twice as big as Grindr.

“We’re thrilled to have the opportunity to invest in Hornet,” added Eric Huet, a managing partner at Ventech who also now joins Hornet’s board of directors. “The platform combined with the user functionality is unparalleled. In such a short time, Hornet has claimed leader position in many markets across the globe.”

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Deals – VentureBeat

Google’s AMP: A Marketer’s Guide to Accelerated Mobile Pages

get discovered with amp-2.jpg

Did you know that, on average, smartphone users touch their phones 2,617 times each day?

According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones.

In other words, we’re leaning on our mobile devices more than ever before. In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use.

Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project, or Accelerated Mobile Pages. In short: AMP was designed so publishers could build web pages that load more quickly on mobile devices.

What do marketers need to know about this new project? We’re glad you asked. Let’s walk through some of the most common questions and answers below.

What is AMP?

AMP enables content to load near-instantaneously by removing JavaScript from the page. It prioritizes text-based content, then loads additional content after the remainder of the page has rendered.

Google’s decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. (And, in part, to compete with Apple News and Facebook Instant Articles.)

Google has partnered with several different publishers and platforms to start using AMP on its content — Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. It’s also created a carousel of “Top Stories” in Google Search that highlights web pages and articles built with AMP.

Here’s an example of what an AMP-formatted story on the Top Stories carousel looks like once you click:


Source: Search Engine Land

You can test what AMP looks like on your own mobile phone now. Open up your Google app and type in the newsworthy topic of your choosing (I chose Mars):


Pretty fast loading speed, right? As you also probably noticed, articles with the lightning bolt AMP designation can appear in a carousel of results at the top of the search engine results page.

AMP-formatted websites also appear in the main Google search engine results page, as shown below:

AMPdemo.gifSource: Search Engine Land

If this seems like a big shift, you’re right. Let’s explore why AMP will be so impactful on mobile search and search engine optimization (SEO).

Why Does AMP Matter?

The biggest benefit of AMP is improved user experience: When mobile searchers find the information they’re looking for faster, they’re less likely to navigate away from a website. The AMP Project Product Manager, Rudy Galfi, said that the median time for an AMP-formatted page to load is 0.7 seconds — in comparison, the median load time for other web pages is 22 seconds.

More than half of site visitors spend fewer than 15 seconds on a website before navigating away, so AMP has a huge impact on publishers’ ability to attract and keep potential customers on their blog and landing pages. Google found that 29% of smartphone users will immediately navigate away from a site if it loads too slowly or if they can’t find the information they’re looking for.

Users are spending more time searching on their mobile devices than on computers all over the world. If you’ve optimized your website and email for mobile devices, AMP is a way to optimize your content for mobile search, too.

Another benefit of AMP is content visibility. AMP-formatted content is published in the AMP carousel at the top of a Google search results page, and the lightning bolt icon denotes AMP-formatted pages in search results. These layout and design changes help AMP content stand out in the crowd to users searching for information, which could drive more clicks and traffic.

How Does AMP Impact SEO?

According to Advanced Web Ranking, the first position in Google search results achieves an average clickthrough rate of 31% internationally. The second position? Only a 19.5% clickthrough rate. So, search rankings are very important to marketers.

The ultimate goal of inbound marketing is to get your website discovered by potential customers, and discovery in search engine results is key to making that happen. Blog posts and news articles formatted with AMP HTML code is one of many tools, such as keywords, headings, and alt-text, that marketers can use to optimize their content for search results.

But AMP is not a direct search engine ranking signal and sites that format their pages with AMP will not see an immediate leap in search rankings. Instead, Google Senior Director of News and Social Products, Richard Gingras, told AdAge that AMP is one of many features and signals Google looks at when determining rankings.

“If we had two articles that from a signaling perspective scored the same in all other characteristics but for speed, then yes we will give an emphasis to the one with speed because that is what users find compelling,” explained Gingras.

So, what’s the takeaway for marketers? Speed is a signal that impacts search rankings, but that doesn’t mean AMP formatting alone will get your site on the first page of Google.

But, it could contribute to higher rankings in combination with other strong signals. For example, if fewer visitors are immediately navigating away from your content because it loads quickly and is relevant to their search query, that would signal to Google to increase the ranking in search because it’s highly useful for users.

How to Use AMP

In order to implement AMP on your own web pages, you’ll need to build and develop new version of web pages with AMP HTML.

The reason you can’t simply build one web page with AMP for desktop and mobile search? AMP removes third-party JavaScript to speed up the page’s load time for mobile users, so the same web page would be simplified and less exciting for the viewer on their computer.

Remember, AMP is designed to improve user experience, so when you create a separate AMP version, you ensure that desktop and mobile visitors alike enjoy your content. Marketing Land recommends using rel= “canonical” tags so Google doesn’t downgrade your content because it’s been duplicated.

The AMP Project website provides specific instructions and tutorials for how to build a web page with AMP code. Additionally, they offer a portfolio of AMP examples for AMP design inspiration.

Below is a video from The AMP Project that explains the ins and outs of what goes into an AMP-formatted page:

Source: The AMP Project

If you’re a HubSpot customer, AMP is coming to the HubSpot Marketing Platform in early 2017. With this setting, blogging teams won’t have to hire a developer or learn how to code AMP with the resources outlined above. Instead, users will only have to check a box in order to create AMP-formatted blog posts to get discovered in mobile search.

Here’s what it will look like:

AMP in HubSpot.png

See the check box above the “Save changes” button? That’s the entire process for creating pages formatted with AMP in HubSpot Software. Easy, right?

What’s Ahead

Expect to see more results appear in the AMP carousel when you search for content on your mobile device, and keep an eye out for new developments in mobile optimization from Google’s competitors among search engines, software, and social media networks.

For now, head to The AMP Project to learn more about AMP, and look for HubSpot blog content in your AMP carousel soon.

What are your strategies for optimizing your blog for mobile search? Share with us in the comments below.

Learn about all the product launches from INBOUND 2016

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ONE DAY SALE: The Complete Machine Learning Bundle is your chance to master AI and it’s now priced lower than ever

Speech and image recognition, shopping recommendations, improved search results, even Google’s self-driving cars — all products of advances in machine learning. The process of teaching machines to learn as they work is an exploding field, and you can learn how to be a part of that tech revolution with the Complete Machine Learning Bundle. This package with over 63 hours of training in AI basics is worth $ 780 and is normally discounted to $ 39. But now’s your chance to grab it for a one-day only price — just $ 29 from TNW Deals. Across 10 courses, you’ll get the full Machine…

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