Monthly Archives: October 2015

Facebook Attempts to Kill Phone Numbers

Facebook Messenger

If Facebook has its way, phone numbers will be a thing of the past.

Facebook updates Messenger with Message Requests, attempts to kill phone numbers

Facebook is starting to roll out a new way for people to contact you without needing your phone number. All they’ll need is your name and Facebook Messenger. As a consequence of such action, your message inbox will be consolidated so that you won’t have that “Other Folder” anymore, and you can accept or ignore new requests without the sender noticing. In a post by Messenger head David Marcus, only those messages you receive from those you’re connected to on the soc
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How to Use Storytelling in Social Media Marketing

Social Media Marketing

People love stories. The most engaging speakers keep their audience interested in them by telling stories. The same holds true for social media. Here’s how to do it.

5 Ways to Use Storytelling in Your Social Media Marketing

Do you want to use storytelling in your social media marketing? Are you looking for inspiration? Building your social media campaigns around stories helps you stand out from other brands, and grab the attention of consumers. In this article you’ll discover five ways to use storytelling in your social media marketing. #1: Pay Attention to Story Structure […]
This post 5 Ways to Use Storytelling in Your Social Media Marketing first appeared on Social Media Examiner.
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FedEx Expects 12 Percent Increase in 2015 Holiday Shipments

Fedex

If FedEx is correct, this holiday shopping season will be another boon for Internet retailers.

FedEx predicts 12 percent increase in holiday shipments

With online shopping growing, FedEx is bracing for a record volumes this holiday season. The delivery company predicted Monday that shipments from Black Friday through Christmas Eve will rise 12.4 percent over last year to 317 million pieces. The company said that to handle the crush, it is hiring more than 55,000 seasonal workers and investing in automation and expansion. Rival United Parcel Service Inc. will release its holiday forecast on Tuesday, said spokesman Steve Gaut. He said that the
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Walmart to Take on Amazon with Delivery Drones

Walmart

CC BY by JeepersMedia

First Amazon made headlines with its plans to use drones for delivery. Now Walmart is following suit. Will other retailers join the fray? It’s inevitable.

Wal-Mart wants to take on Amazon with its own delivery drones

CHICAGO (By Nathan Layne) — Wal-Mart Stores Inc applied Monday to U.S. regulators for permission to test drones for home delivery, curbside pickup and checking warehouse inventories, a sign it plans to go head-to-head with Amazon in using drones to fill and deliver online orders. The world’s largest retailer by revenue has for several months been conducting indoor tests of small unmanned aircraft systems — the term regulators use for drones — and is now seeking for the f
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Facebook Moves to Target YouTube and Twitter Users

Facebook

Facebook continues to grow. Now they are directly targeting Twitter and YouTube users with their latest initiatives.

Facebook Takes Off the Gloves With Moves Targeting YouTube and Twitter Users

If at first you don’t succeed in business, try try again using these tips. Facebook has grown into the largest social network, with more than 1.49 billion active users, according to its 2015 second-quarter earnings report. This number was a 13 percent increase from a year ago, and a 3.47 percent increase from the previous quarter. There is no denying Facebook wants to grow, increase users and expand its content-delivery options. The company purchased WhatsApp and Instagram for a whopp
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Amazon Sues to Stop Phony Reviews

Ratings and Reviews

Do you rely on online product reviews? Don’t believe everything you read.

Crackdown: Amazon sues to stop phony product reviews

NEW YORK (AP) — Internet users increasingly rely on online customer reviews when making spending decisions, whether they’re buying an iPhone case on Amazon or hiring an Uber ride in their hometown. But just how much can you trust those reviews? A new lawsuit in which Amazon accuses more than 1,000 people of offering to post bogus glowing write-ups for as little as $5 apiece might give you pause. The case, filed in Washington state court Friday by the nation’s biggest online retailer, casts li
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Facebook Releases Lead Ads

Facebook

Here’s a new way to get leads on Facebook.

Facebook releases powerful new B2B marketing solution: Lead Ads [@SmartInsights Alert]

Facebook has been a big player in the B2C digital advertising market for several years now and with over a billion monthly active users, it’s easy to see why. However the platform has been a harder sell for B2B marketers. This is because it has more of a laid back and personal nature to it, meaning it doesn’t tend to be where people are thinking about ‘work’, al
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How to Embrace the Era of Mobile Marketing

Mobile Marketing

More people are searching for what they want on their mobile devices. If you wan to be found, you need to embrace mobile marketing.

Embrace the Era of Mobile App Marketing; 3 Ways

The Internet started out as an open range where anyone with access could roam freely. With the advent of mobile technology and apps, that day may be drawing to a close. The Wall Street Journal, reporting on a recent comScore mobile app trends study, said that mobile phones now account for 62 percent of all time spent online, 44 percent of which is spent on smartphone apps. But what does this shift toward a mobile, app-driven environment mean for local businesses, many of which have yet to embra
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How to Drive In-store Traffic

Local Marketing

If you are running a local business, you need to make sure you are targeting your ad dollars to reach the people in your geographic area. Here are some ways on how to do it right.

Hyperlocal Marketing: 5 Ways to Drive In-store Traffic

The dictionary defines the term hyperlocal as “relating to or focused on a very small geographic community.” Hyperlocal marketing, therefore, consists of marketing activities that also concentrate on a tight geographic circle. Most local business marketing fits within the hyperlocal category. Aside from having a search engine-optimized, mobile-friendly website and claiming a listing in regional business directories, what are some ways that your company can use hyperlocal marketing tactics t
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How to Determine When to Send Marketing Emails

Clock

You want your email messages read. But when is the best time to send them? There typically are best times that vary by industry, but the best way is to test for yourself.

Best Times to Send a Marketing Email; Quick Guide

It is often said that, in business, timing is everything. That’s also true of email marketing. You may have the best offer, the coolest images, and the most compelling marketing text ever written, but there is little benefit if your message drops at a time when your audience is unlikely to read it. Timing is that magical component without which all of your other efforts are for naught. If you follow my articles, you know that I advocate making your messages more about what is relevant to your
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