Watching this year’s presidential candidates fight it out has certainly been entertaining. Digital marketing is playing more and more of a roll in elections, as well as in other areas of our lives.
4 Digital Marketing Wins From This Year’s Presidential Candidates
Some say the way Barack Obama used the internet in 2008 changed the political landscape. For the first time in a political election, digital marketing took center stage as Obama secured the nomination and the presidency with the help of social media. Obama’s campaign videos on YouTube alone were watched for 14.5 million hours. And this was all free exposure, as opposed to paid TV ads. Here we are in 2016, where the presidential candidates are shaping politics once again.
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