Monthly Archives: June 2019

Why Meeker sees e-commerce, digital ad revenues slowing down

New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make these channels any less important for marketers to maximize.

Online Advertising

Although digital ad spend increased 1% over last year, the revenues are slowing down – dropping by 9% between the end of 2018 and the first quarter of 2019, according to the report.

Mary Meeker Internet Trends Report | Source: Company public releases & Morgan Stanley estimates

Google still reigns supreme in terms of ad platform revenue, with Facebook following behind it. However, platforms . . .  Read More

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

VidMob has raised $ 25 million in its latest round of funding. The company said it will use the money to further develop its Agile Creative Studio, an API platform that curates first-party creative data to offer insights for optimizing video ad campaigns.

Why we should care

VidMob’s Agile Creative Studio employs, what the company defines as, first-party creative data to identify the creative assets within a video ad that yield the strongest performance. VidMob’s technology uses machine learning to analyze . . .  Read More

Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers

Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections conference. The new features, available to customers now, aim to help marketers reach their customers more efficiently and effectively with email through the use of artificial intelligence.

Why we should care

Artificial intelligence is one of the hottest trends in martech right now, and it was only a matter of time before Salesforce enabled its Einstein AI in the Salesforce Marketing . . .  Read More

Hackers, farmers, and doctors unite! Support for Right to Repair laws slowly grows

Manufacturers would prefer it if iFixit guides (like the one pictured on a Motorola Xoom from 2011) didn't exist.

Enlarge / Manufacturers would prefer it if iFixit guides (like the one pictured on a Motorola Xoom from 2011) didn’t exist. (credit: iFixit)

Kelsea Weber is apologetic for being hard to get ahold of. “We were all busy tearing down the iPhone XS,” she says.

A few minutes’ conversation with Kelsea is enough to convince you that she would be taking apart brand new Apple gear no matter what, but she does it professionally. Weber works for iFixit.com, a website you may have heard of once or twice. It provides repair videos, manuals, and tool kits to more than a hundred million visitors a year.

Or, to put it bluntly: iFixit.com is essentially . . .  Read More

Tally’s Jason Brown on fintech’s first debt roboadvisor and an automated financial future

Yesterday, Tally, the startup looking to automate consumers financial lives, announced it had raised a $ 50 million Series C round led by Andreessen Horowitz and with participation from Valley heavy hitters Kleiner Perkins, Shasta Ventures, Cowboy Ventures and Sway Ventures.

On the back of the announcement, TechCrunch’s fintech contributor Gregg Schoenberg sat down with Tally’s founder and CEO Jason Brown to discuss the round, . . .  Read More

Horse deaths at Santa Anita underscore need for racing reform nationwide

The number of horses dying at the Santa Anita racetrack in California since December 2018 has led to widespread concern in the horseracing world and beyond, and prompted California Gov. Gavin Newsom to call . . .  Read More

Huawei bracing for a 40% to 60% drop in international smartphone shipments

Huawei bracing for a 40% to 60% drop in international smartphone shipments

Enlarge (credit: Kevin Frayer/Getty Images)

Hot off Huawei cancelling a laptop launch and delaying its foldable smartphone, we’re now starting to see hard numbers for just how much the Trump Administration’s export ban may affect Huawei’s business. A report from Bloomberg . . .  Read More

How to negotiate term sheets with strategic investors