Apple might boost the iPhone camera with augmented reality gimmicks

Tim Cook has repeatedly voiced his preference for augmented reality over virtual reality during the past few years, but it seems Apple is finally prepping to integrate the technology into its products – and it’s starting with the iPhone. The Cupertino giant has purportedly assembled a secret power team of augmented reality experts in order to supercharge the capabilities of the iPhone camera app with new augmented reality features, Business Insider reports. Leaning on sources familiar with the company’s strategy, the publication speculates the Big A wants to give consumers a meaningful way to interact with real-world objects by simply pointing their phone…

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