Social media is important, but email is still king when it comes to engagement and conversions.
Email VS Social Media Engagement
With some exceptions, social media has really poor engagement rates (people clicking links and taking action). And many companies are wasting their precious marketing budgets on an audience that rarely sees their posts, and when they do, is distracted and often uninvolved. The proof is in the numbers: email campaigns see 50-100 times the click rates that Facebook and Twitter do. If you’re after traffic that convert, clicks, comments, opts-in, and takes a credit card out to actually buy your p
See all stories on this topic