Many marketers don’t realize how important branding is to search engine optimization (SEO).
How brand affects your SEO ranking and how to use it
How does brand affect your SEO ranking? This is a question that’s often pondered upon by webmasters. Most fail to make a connection between the two at all. Any webmaster who knows how Google algorithms and indexing work recognizes that there’s no way to measure the popularity of a brand. Yet, there’s constant talk of brand and its relationship to SEO ranking. Before I start explaining about brand and its relation, let’s go through Amit Singhal’s post on building high-quality sites.
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