A good rule of thumb is to make 80% of your posts planned, and 20% spontaneous.
How to Make Both Spontaneity and Planned Posts Work on Social Media
Social media marketing is a tough discipline to master because it makes two demands of marketers that seem to contradict each other. On the one hand, the data-driven nature of social lends itself to a bottom line-oriented mode of thinking. In addition, consistency is likely the most important factor when it comes to succeeding as a social marketer. However, the difference between a forgettable social effort and a truly impactful presence is to be the opposite of consistent. Great soci
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