Although as humans we all have the same basic needs, cultural norms and behavioral trends definitely have an impact on buying behavior. Being aware of the shifts in America’s population is important to effectively market to your customer.
Amending Your Marketing Strategy to More Effectively Reach a Changing America
The last 15 years have produced a major shift in our country’s consumer population, as various, diverse groups have grown in number and become a prevalent force in our nation’s economy. Think about the emphasis on multiculturalism and about the qualities unique to millennials. In fact, a recent Nielsen study reported that 92 percent of the total growth in U.S. population since 2000 had come from multicultural groups. Related: How Diversity Helps Your Business Beat the Odds
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