Tag Archives: Data

Upbeat gets $1.5M to create a data science-driven alternative to PR agencies

 Out of all the how-to guides ever written about pitching journalists, I’ve never seen one address the truth—that most are simply too busy trying not to get murdered by their inboxes to even open emails. Upbeat wants to use data science to create PR pitches that don’t automatically end up in the Trash folder. The San Francisco-based startup (formerly called PRX.co) launched… Read More
Fundings & Exits – TechCrunch

4 ways to improve SEO with schema and structured data

The Web is getting more complex, which means good SEO is getting harder and harder. While Google’s crawlers are getting more advanced, they’re still not perfect and sometimes have trouble deciphering information they discover on the Web. This is where schema comes in. Schema.org is a collaboration by the major search engines to create a consistent language that helps them understand entities and their relationship to one another. Structured data is one of the best ways for you to communicate important information about your website to Google. At it’s essence, schema is code typically written in HTML or JSON (I…

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Foursquare data suggests tourism to US is plummeting

Foursquare today released data suggesting international tourism numbers to the United States are in freefall. The data comes from 13 million of Foursquare’s users, spread out over 150 countries, and charts travel patterns from July 2016 through March 2017. According to the charts Foursquare has shown, tourism to the United States took a downward turn around October 2016, and shows little sign of recovery in the intervening months. The data specifies a difference between “business travel” and “leisure travel,” defined by the different places the traveler stopped: Leisure venue visits are defined as stops at the following: casinos, department stores, malls, monuments/landmarks, museums,…

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Backed by LocalGlobe, London-based Flourish launches data visualisation platform

 Flourish, a new startup out of London, has launched what it describes as a data visualisation platform, designed to make it easier for companies, including media organisations, to visualise and tell stories through data. The company is also disclosing $ 1 million in backing from Robin and Saul Klein’s LocalGlobe, and U.S.-based Founder Collective. Read More
Fundings & Exits – TechCrunch

Alteryx rises 11% in data analytics IPO

 Alteryx, the data analytics company, went public on the New York Stock Exchange today, marking the third IPO of the year. The company priced its IPO yesterday at $ 14 per share, and closed Friday at $ 15.50, or 10.7% higher. Alteryx works with clients like Amazon, Ford and Coca-Cola to help them better assess what products are selling and where there are market inefficiencies. CEO Dean… Read More
Fundings & Exits – TechCrunch

Facebook bars developers from using data to create surveillance tools

Facebook Mobile App

(Reuters) – Facebook Inc barred software developers on Monday from using the massive social network’s data to create surveillance tools, closing off a process that had been exploited by U.S. police departments to track protesters

Facebook, its Instagram unit and rival Twitter Inc came under fire last year from privacy advocates after the American Civil Liberties Union (ACLU) said in a report that police were using location data and other user information to spy on protesters in places such as Ferguson, Missouri.

In response to the ACLU report, the companies shut off the data access of Geofeedia, a Chicago-based data vendor that said it works with organizations to “leverage social media,” but Facebook policy had not explicitly barred such use of data in the future.

“Our goal is to make our policy explicit,” Rob Sherman, Facebook’s deputy chief privacy officer, said in a post on the social network on Monday. He was not immediately available for an interview.

The change would help build “a community where people can feel safe making their voices heard,” Sherman said.

Racially charged protests broke out in the St. Louis suburb of Ferguson in the aftermath of the August 2014 shooting of black teenager Michael Brown by a white police officer.

In a 2015 email message, a Geofeedia employee touted its “great success” covering the protests, according to the ACLU report based on government records.

Representatives of Geofeedia could not immediately be reached for comment on Monday. The company has worked with more than 500 law enforcement agencies, the ACLU said.

Geofeedia Chief Executive Officer Phil Harris said in October that the company was committed to privacy and would work to build on civil rights protections.

Major social media platforms including Twitter and Alphabet Inc’s YouTube have taken action or implemented policies similar to Facebook’s, said Nicole Ozer, technology and civil liberties policy director at the ACLU of Northern California.

Ozer praised the companies’ action but said they should have stopped such use of data earlier. “It shouldn’t take a public records request from the ACLU for these companies to know what their developers are doing,” she said.

It was also unclear how the companies would enforce their policies, said Malkia Cyril, executive director of the Center for Media Justice, a nonprofit that opposes government use of social media for surveillance.

Inside corporations, “is the will there, without constant activist pressure, to enforce these rules?” Cyril said.

(Reporting by David Ingram; Editing by Bernard Orr)


Social – VentureBeat

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Big data software company Databricks raises $60 million

Databricks cofounder and chief technologist Matei Zaharia at Spark Summit EU 2016.

Databricks, a startup that has pushed the commercialization of the Apache Spark open-source big data software, today is announcing a $ 60 million funding round.

Databricks offers cloud service based on Spark that can be used for data integration, data pipelines, and other tasks. The Spark data processing engine is considered faster than Apache Hadoop, which companies like Cloudera, MapR, and publicly traded Hortonworks sell distributions of. Earlier this year, Hadoop-as-a-service startup Altiscale was acquired by SAP.

NEA led the round, with participation from Andreessen Horowitz. Both firms also participated in Databricks’ previous funding round. To date, Databricks has raised $ 107.5 million.

Databricks was founded in 2013 and is based in San Francisco. Last year, it announced a partnership with IBM around machine learning capabilities in Spark.

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Deals – VentureBeat

The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]

LinkedIn Popular Content.jpg

LinkedIn is best known as the world’s largest professional network — in other words, users aren’t there to look at cat memes or read celebrity gossip. Instead, they’re looking to connect with people in their industry, network, keep up with industry news, and look potential job opportunities.

For marketers, paying attention to this difference in user purpose is key when building your social strategy. The more looped in you are on what people are talking about, the easier it becomes to use that information to craft helpful, targeted content. And that’s where this data study comes in.

My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. The data was generated by Content Studio — our comprehensive index of the most popular content and influencers on the web — and includes insights from the third quarter of 2016. 

Want to build these trends into your LinkedIn strategy? I’ll walk you through them below.

Top 20 Most Common Phrases on LinkedIn

Here are the top 20 most common phrases in headlines used on LinkedIn, followed by the number of shares that phrase received in the third quarter of 2016:

  • Successful People: 91,729
  • Right Now: 88,182
  • First Time: 76,578
  • Job Interview: 72,357
  • Best Employees: 70,964
  • Best Reasons: 68,167
  • Employees Quit: 66,773
  • Finally Offering: 61,468
  • Science Says: 53,756
  • Study Finds: 43,810
  • Next Big: 41,740
  • People Want: 47,808
  • Helps One: 31,433
  • Work Helps: 31,433
  • Crazy Hours: 31,319
  • Stop Touting: 31,113
  • Touting Crazy: 31,288
  • Make Better: 31,113
  • Now Available: 31,019
  • Announce Shares: 30,309

How to Put the Data to Work:

To make the most of this insight, you’ll want to build a LinkedIn-specific strategy with these popular phrases in mind. To help you navigate that process, check out the following best practices and tips:

  • Use the phrases (naturally) in your titles. According to HubSpot, “How Successful People Stay Calm” by Dr. Travis Bradberry was once one of the most-shared LinkedIn posts of all time, with nearly 2,000 shares. Notice it includes that popular phrase “successful people” in a natural way.
  • Rework existing titles. Your content doesn’t have to be new for you to incorporate these findings. Let’s say you want to republish part of your whitepaper, titled “SEO Strategies for 2016,” on LinkedIn. Instead of publishing as is, rework that title to include a popular search phrase — for example: “New SEO Strategies to Try Right Now.”
  • Put quality first. These phrases won’t increase shares if you don’t have many connections or produce poor content. In fact, there are plenty of articles that use these phrases and still don’t perform. To avoid falling into that trap, use these phrases to improve the reach of your high-quality content.

Top 20 Topics Shared on LinkedIn

ClearVoice also looked at the top 20 topics LinkedIn users share most often, which offers a snapshot of the current content-sharing landscape. As these keywords tend to fluctuate in real time based on what’s going on in the news and in pop culture, this is an area you will want to check regularly. 

Here are the top 20 topics found in the titles of the most-shared content on LinkedIn:

  • Social Media: 323,535
  • Real Estate: 115,577
  • Big Data: 113,750
  • Internet of Things: 78,418
  • Artificial Intelligence: 71,578
  • Virtual Reality: 71,108
  • Machine Learning: 68,334
  • Content Marketing: 66,951
  • Performance Evaluation: 60,841
  • Data Center: 50,928
  • Customer Experience: 50,267
  • Pokémon Go: 48,670
  • Emotional Intelligence: 46,887
  • Digital Transformation: 46,186
  • Open Source: 43,558
  • Digital Marketing: 42,525
  • 5-hour rule: 40,423

How to Put the Data to Work:

Start by looking at the topics on our list and note which ones are related to your industry. Don’t try to create content on topics that do not make sense for your brand.

For example, Pokémon Go was extremely popular with the general population in Q3, and not surprisingly, marketers found ways to use it to their advantage — this related article managed to garner over 1,000 shares.

Let’s look at three other examples that highlight how marketers can put this data to work:

  1. Consider pairing popular topics with news. This post combined a popular topic (“social media”) with a recent news story and earned 1,000 likes in just one day. This is particularly impressive when you consider most LinkedIn users don’t go to the platform looking for celebrity news updates.
  2. Focus on popular topics that are related to your field. This post (about “machine learning,” which is the #7 most popular topic on LinkedIn) earned 259 shares.
  3. Try combining popular topics in your title. Caveat: When it makes sense. This post combined “machine learning” and “big data,” related fields which both made the most popular topics list.

How to Pair Phrases From Each List

Pairing the two data sets together will provide you with powerful headlines. For example, “How Successful People Use Social Media” or “Content Marketing Strategies that Work Right Now.”

Here are two examples of posts that used the combined power of the most popular phrases and the most popular topics:

  1. “Want to Make Better Hires? Stop Over-Policing Employee Social Media.” In addition to using the popular phrase “make better,” the title of this post also includes the popular topic “social media.”
  2. “Why should every marketer be excited by Virtual Reality right now.” This post is almost a triple whammy, using “marketer,” “right now,” and “virtual reality.” If they had added “digital” in front of “marketer,” it would have included one popular phrase and two popular topics. Either way, the double whammy seems to have worked — this post has received 345 likes and 85 shares in four months.

Ready to Boost Your LinkedIn Content Strategy?

Use this data as a starting point to create fresh, useful content that your LinkedIn audience will want to read and share. And while including these phrases in your headline or writing about these topics doesn’t guarantee high shares counts, it will give you a clear advantage, so use the information wisely.

What success have you had with including any of these terms or topics in your content? Let us know in the comments below.

free guide to using linkedin
HubSpot Marketing Blog

The Shimo VPN for Mac is like a Fort Knox for your online data (65% off)

When it comes to choosing a VPN, the Shimo VPN Client for Mac is the best choice for keeping your online privacy on lockdown. It offers a robust, comprehensive suite of features to ensure you’re totally protected, no matter how you’re browsing. For a limited time, you can pick up lifetime access to Shimo VPN for just $ 19 from TNW Deals. Shimo stands out from the crowd because it’s designed to ensure you’re continuously secured, no matter how you’re browsing: Take advantage of support for more protocols than any other VPN application today. Enjoy protection from the highest security standards:…

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