Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019.
In October, Taylor Schreiner, Director of Digital Insights at Adobe, told us in an interview: . . .
In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. The two-panel session looks at COVID’s impact on ecommerce and the current state of ecommerce transformation.
We asked some of the biggest brands in ecommerce to share their experience, data, and insight about trend with the goal of helping you best position your business for success in 2021. Our partners for this forum include Capgemini, . . .
As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented with), understand, and forecast with all types of data. Simple yet effective methods for identifying trends in online searches can ensure you’re getting your product or services . . .
Holiday e-commerce spending is poised to exceed $ 189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $ 200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers.
Holiday e-commerce spending is poised to exceed $ 189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $ 200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers.
A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.
Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive . . .
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money.
A few months ago, the company announced $ 100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”
Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, . . .
A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.
Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive . . .
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money.
A few months ago, the company announced $ 100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”
Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, . . .