Tag Archives: Online

Online shopping hits new records over the holiday weekend

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019.

In October, Taylor Schreiner, Director of Digital Insights at Adobe, told us in an interview. . .  Read More

Ecommerce trends: Shift to online shopping may be permanent

30-second summary:

  • In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020.
  • The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation.
  • Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things.
  • We end with a list of key trends and recommendations from our luminaries. The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ.

In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. The two-panel session looks at COVID’s impact on ecommerce and the current state of ecommerce transformation.

We asked some of the biggest brands in ecommerce to share their experience, data, and insight about trend with the goal of helping you best position your business for success in 2021. Our partners for this forum include Capgemini, . . .  Read More

How search data can inform larger online business decisions

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented with), understand, and forecast with all types of data. Simple yet effective methods for identifying trends in online searches can ensure you’re getting your product or services . . .  Read More

Online holiday sales could reach $200 billion according to Adobe

Holiday e-commerce spending is poised to exceed $ 189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $ 200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers.

Uncertain spending outlook. Consumer confidence  . . .  Read More

Online holiday sales could reach $200 billion according to Adobe

Holiday e-commerce spending is poised to exceed $ 189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $ 200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers.

Uncertain spending outlook. Consumer confidence  . . .  Read More

Online course platform Thinkific raises $22M

It’s been a big year for online learning companies — and it sounds like Thinkific is no exception. The Vancouver-based startup is announcing that it has raised $ 22 million in new funding.

Thinkific is different from businesses such as MasterClass (which raised . . .  Read More

A Corona Xmas: Why physical stores will power online shopping this holiday season

A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.

Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive . . .  Read More

Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money.

A few months ago, the company announced $ 100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”

Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, . . .  Read More

A Corona Xmas: Why physical stores will power online shopping this holiday season

A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.

Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive . . .  Read More

Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money.

A few months ago, the company announced $ 100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called, matter-of-factly, “paid online events.”

Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, . . .  Read More