Beacon technology is relatively new, but it has many uses for brick and mortar retailers. You might think the only thing they are for is collecting payments. But you may be surprised…
Beacons: Local Retail Game-changing Technology?
Beacons, a new technology designed to drive customer loyalty and in-store sales, is growing in popularity among larger retailers. But is it something smaller retailers can use? This article addresses that question, provides details about beacons, and lists five possible reasons local businesses may want to employ the technology. Beacons are small, Bluetooth-enabled devices that attach to a wall or countertop inside a store. Beacons are proximity-based, meaning they send Bluetooth signals to a
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